As Gen Xers reach middle age, there’s a growing investment in creating products tailored to this solution-seeking consumer. For fall, trends are shifting towards comfort, balance, and preserving youth, which ironically is also a priority for the Gen Y and Z community. Fragrance is back, and we’re seeing major upgrades to rain boots and lipgloss. Skincare is more sensitive and smarter, and menopause has taken over supplements. We head back to Seattle and the set of New Day Northwest to share some insight on what products are trending from Gen X to Z.
Gen X ers wore a lot of cologne and perfume back in the day; a lot of it was UNISEX. Then everything simmered out with millennials and fine fragrance. Well, I don’t know if you’ve gotten a sniff, but fragrance is back. According to the top perfume hub in Seattle, A.K.A Macys, this scent designed for men still leads sales. It’s fresh, light, and popular with all ages and genders.
Tommy Bahama Maritime
PRICE: $84.00
SHOP: @Macys
Drawing inspiration from the pleasure of sailing, MARITIME is an ode to the dynamism and power of the sea. A fresh, invigorating fragrance for the spirited explorer, this fragrance blends aromatic botanicals with intriguing complexity for a scent that evokes warm trade winds over crystal-clear waters. Tommy Bahama Maritime is an invigorating scent that layers herbaceous notes over sandalwood, musk, moss, and ambergris. It’s an intriguing fragrance with a fresh, warm scent for the spirited explorer.
Every decade, our skin takes on a new challenge, and I’ve never met anyone who has looked in the mirror and thought I wish I looked older after 30. Whether it’s hormonal acne or menopause, chances are you’ve used Cetaphil to aid your sensitive skin. Now, the brand has just launched its first-ever collection of anti-aging products. THEY ARE PHENOMENAL!
Cetaphil Healthy Renew Face Serum
PRICE: $22.99
SHOP: @Target
Navigating physical signs of aging with sensitive skin can be a challenge, as common ingredients like Retinol can be too harsh for sensitive skin. This is why Cetaphil created their first anti-aging line, Healthy Renew. The entire line harnesses Retinol alternative, Purified Peptides, to deliver clinically proven results, helping to defend against visible signs of aging, while being gentle enough for sensitive skin. The Healthy Renew Face Serum absorbs quickly and visibly improves skin’s firmness, texture, and tone while boosting skin’s luminosity and hydrating for 24 hours.
LIPGLOSS is here to stay for another season, with everyone from teens to grandmas rejoicing. Leave the lip oils to the youth (they have time to reapply all day), and if you’re 30 and up, look for a gloss with benefits. This clear gloss is soothing, lightweight, and helps reduce fine lines and wrinkles. OH, and it has a non-sting-y Atelcollagen complex to help lips firm and plump. Yep, it’s amazing.
Theraderm Lip Complex
PRICE: $31.50
SHOP: @Amazon
This daily lip treatment contains a peptide designed to reduce the appearance of wrinkles around lips, while Atelcollagen increases lip volume without unpleasant stinging. Infused with soothing avocado oil and vitamin E, this product helps hydrate and rejuvenate for smooth, luscious lips.
Shifting gears to fashion, we all love a fabulous rain boot, but these by Merry People are all the rage right now. They’re designed for an active lifestyle and built for an eco-minded consumer who prioritizes comfort and style. I mean, that covers any age. Even my 4-year-old.
Merry People Rain Boots (Bobbi style featured)
PRICE: $129.95
SHOP: @us.merrypeople.com
The perfect everyday rain boot. The Bobbi seamlessly blends fashion and function with natural rubber and a neoprene lining. Our best-selling boots are designed for utmost comfort. Easy to dress up or down, wear from day to night, the Bobbi comes in a range of colors to match your style and individuality.
And yes, last but not least, we’ve seen the growth of holistic health in everything from sleep gummies to hair vitamins over the years. The industry really made a shift in 2023, and thank goodness for us Gen Xers. Peri and Menopause products are now the fastest-growing investment in everything from skincare to supplements, and this brand has been leading the wave with safe and effective products since 2014. Plus, they are affordable.
pH-D® Feminine Health Holistic Menopause Support
PRICE: $29.99
SHOP: @amazon
1.pH-D® Feminine Health Holistic Menopause Support is a holistic option to help women who are experiencing the uncomfortable symptoms that accompany menopause, including hot flashes, irritability, mood swings, and night sweats.
2. pH-D® Feminine Health Holistic Menopause Support contains Black Cohosh to reduce vaginal dryness; Sage and Rhubarb Extract to help reduce night sweats, hot flashes, and mood swings; and CON-CRĒT® (concentrated creatine) and Rhodiola to promote cognitive function.
3. Many women suffer through uncomfortable menopause symptoms with no relief – just one capsule of the pH-D® Feminine Health Holistic Menopause Support per day can help alleviate these symptoms.
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