• Holiday Gifts for All Ages on Suncoast View

    Holiday Gifts for All Ages on Suncoast View

    It’s that time of year when we often face the challenge of buying for those elusive individuals on our lists—those who, perhaps, haven’t sent Santa a wishlist. Fear not; for today, we visited the crew at Suncoast View to share some glam, functional, and fun gift ideas for those hard to buy for on your list!

    Brand New and Trending:
    Perfect for a Stocking Stuffer! 

    Olay Super Serum
    PRICE: $34.99
    It delivers visible results so well that it beats the #1 luxury serum in clinical testing. Applying the serum is an irresistible addition to your skincare routine. OLAY scientists made the serum a gorgeous iridescent purple that becomes clear upon application to indicate when the product is fully absorbed into the skin. It’s a superior product backed by science. The 5-in-1 formula helps improve skin texture, evens skin tone, firms skin smooths visible lines, and provides long-lasting hydration.

    The New Acne Solution for Teens and Tweens

    Reversion Clarifying Mask
    PRICE: $30.00
    SHOP: @Theraderm.net and Amazon
    This multi-tasking mask treats existing acne breakouts by exfoliating dead skin cells to unclog pores. The kaolin clay, charcoal, salicylic acid, and lactic acid formulation eliminates excess oil and shine, prevents acne blemishes from forming, and tightens pores. Reversion Clarifying Mask leaves skin looking clean, clear and shine-free 

    The Gift for Kids that Gets Them Outside and Off Their Phones

    GEL BLASTER SURGE
    PRICE: $39.99
    SHOP: @amazon
    Get outside and experience play in a whole new way with our original blaster—the Gel Blaster Surge! Surge uses water-based Gellets®. Rechargeable, mess-free, non-toxic, and safe for kids! 
    Semi- and Fully-Automatic blaster modes
    Comes with 10,000 Gellets®
    Gellets® disintegrate upon impact and evaporate in the backyard, meaning no tedious cleanup!
    Get up to 4 hours of play on a single charge via USB-C

    For The Makeup Maven

    Vast Lash by Victoria Beckham Beauty
    PRICE: $32.00
    SHOP: @neimanmarcus
    Enduring and smudge-proof yet easy to remove, Vast Lash is clean volumizing mascara reimagined. 
    Miami-Proof Mascara: No flakes, no fuss, no smudge—just serious staying power that looks just as bold and voluminous 12+ hours later.
    Single Coat Impact: This clean, eye-defining mascara volumizes your lashes in a single swipe, coating evenly from root to tip. When you’re ready to remove it, simply rinse with warm water. Dramatic and Directional: Bigger, bolder, better, Beckham. “Vast Lash is not polite—it is major, it is thick, it is powerful, a mascara to push your look.”  —VB

    For The Glamorous Boss Lady

    Lambert Le Mae – Afogato Vegan Leather Tote Travel Bag
    PRICE: $179.99
    SHOP: @designlambert.com
    Featuring multiple cleverly designed storage compartments, the Mae bag lets you organize your travel essentials in a neat and accessible way. The cleverly designed rear pocket can be transformed into a trolley, offering perfect compatibility with your suitcases. Similar to the June travel bag, the Mae is a smaller version, ideal for your personal items in the cabin.

  • Day 2: Holiday Gift Ideas on Daytime Chicago

    Day 2: Holiday Gift Ideas on Daytime Chicago

    It’s that time of year when we often face the challenge of buying for those elusive individuals on our lists—those who, perhaps, haven’t sent Santa a wishlist. Fear not; for today, we’re here to share some glam, functional, and fun gift ideas on Daytime Chicago for those hard-to-shop-for on your list!

    Fragrance is still the #1 selling beauty gift in department stores, but they are getting so expensive. 
    This set is such a deal at $50; it smells great and is super versatile. I know because my sister wears it, and I have watched people stop her and ask her what perfume she is wearing. It’s just one of those universally liked scents at an affordable price for the holidays. 

    JLO Fragrances Promise Gift Set
    PRICE: $50.00
    SHOP: Amazon, JCP
    Fresh and captivating top notes of Italian tangerine, pink berries and nashi pear, give way to a heart of floral orris, jasmine sambac, and honeysuckle and powerful base notes of wood with crystallized amber. Stunning multifacet glass bottle, luxuriously crafted with rose gold detailing. The Promise Gift Set contains an Eau de Parfum 50oz, Luxury Miniature 10oz, and Body Lotion oz – the perfect gift for anyone on your shopping list this season. 

    Best Drugstore for Sentimental Aunties and Moms or Work White Elephant Under $10
    I’m not sure if this scent applies to your family, but last year, we featured this lotion, and I cannot even tell you how many people DM’d me with a generational story about how this brought them back. It has this cherry almond scent that definitely brings people back. 

    Jergens Original Scent Moisturizer with Cherry Almond Essence
    PRICE: $8.79
    SHOP: @Walmart
    Jergens Original Scent Moisturizer with Cherry Almond Essence is a great holiday gift! The signature cherry almond scent is an unmistakable fragrance that has catapulted the Original Scent Moisturizer to iconic status in the beauty world and is a favorite in so many households. In fact, this lotion has become a nostalgic beauty secret that has been passed down from generation to generation. The Cherry Almond Moisturizer provides dry skin with long-lasting moisture to soften and visibly improve skin’s tone and texture, and it leaves skin lightly fragranced with Jergens® classic Cherry-Almond scent.

    The Gift for Kids that Gets Them Outside and OFF their PHONES
    First off, let’s talk kids! When they sent me this toy to test out, I thought, “Oh, this looks fun”, but I had no idea how much fun it truly was going to be. Plus, it’s easy, mess-free, non-toxic, and the charge lasts. The accessories are great, and it doesn’t break the bank to restock the gels. It’s meant for kids, but I have had fun blasting a few other parents, too. 

    GEL BLASTER SURGE
    PRICE: $39.99
    SHOP: @amazon
    Get outside and experience play in a whole new way with our original blaster—the Gel Blaster Surge! Surge uses water-based Gellets®. Rechargeable, mess-free, non-toxic, and safe for kids! Semi- and Fully-Automatic Blaster modes. Comes with 10,000 Gellets®. Gellets® disintegrate upon impact and evaporate in the backyard, meaning no tedious cleanup! Get up to 4 hours of play on a single charge via USB-C.

    Acne products are another big spend for families this time of year.
    If you’re a teen or a tween and have breakouts, chances are you’ve asked for a remedy for the holidays. These resurfacing pads just won the People En Español Star Beauty Award 2023 for Acne Innovations. One step makes it much easier for young and mature alike to follow through. 

    Theraderm Brilliance Boost Resurfacing Pads
    PRICE: $50.00
    SHOP: @Theraderm and Amazon
    Discover the secret to radiant, rejuvenated skin with Brilliance Boost Resurfacing Pads! This jar of 50 pads is enriched with a blend of Lactic and Mandelic acids for a smooth texture, ethyl ascorbic acid for a youthful glow, Arbutin for complexion clarity, and alantoin for a soothing touch. Witness a visible transformation as your skin adopts a smoother texture, a clearer complexion, and an enviable luminosity with every application. Elevate your skincare routine with this luxurious, gentle, yet effective solution suitable for all skin types!

    The Hostess Gift or So Good for Families With Little Ones

    Azuna Odor Eliminator Kit 
    PRICE: $85.00
    SHOP: @azunafresh.com
    This all-natural, plant-based odor eliminator releases the powerful properties of tea tree oil to revitalize the air and neutralize odors at their source effectively. Azuna is a set-it-and-forget-it solution perfect for busy families to fight the funk when it comes to pungent pet odors, sweaty sports gear, smelly kitchens, and more, ensuring clean, fresh air in all the nooks and crannies of home. Azuna’s slow-release gel works 24/7 and is beautifully hidden within this glass jar, so families can set it out in kitchens, bathrooms, laundry rooms, and more, letting it do all the work.

    And The Splurge! 
    This box has it all and then some. It may be $200, but it’s valued at $750 and has pretty much all the lux goods in one box. 

    The Dermstore Holiday Beauty Box
    PRICE: $200
    SHOP: @www.dermstore.com
    Dermstore offers a top-rated, curated & authenticated assortment—bringing you the highest quality products and straight-from-the-experts info to help you navigate all things beauty and skin care. Valued at over $750, The Dermstore Holiday Beauty Box features 21 full- and deluxe-size favorites in from Supergoop!, Augustinus Bader, PCA SKIN and more for only $200.

  • DAY 1: Holiday Gifting Tour on Seattle New Day Northwest

    DAY 1: Holiday Gifting Tour on Seattle New Day Northwest

    It’s that time of year when we often face the challenge of buying for those elusive individuals on our lists—those who, perhaps, haven’t sent Santa a wishlist. Fear not; for today, we’re here to share some glam, functional, and fun gift ideas for those hard-to-shop-for on your list on New Day Northwest!

    The Gift for Kids that Gets Them Outside and Off Their Phones
    First off, let’s talk kids! When they sent me this toy to test out, I thought, “Oh, this looks fun”, but I had no idea how much fun it truly was going to be. Plus, it’s easy, mess-free, non-toxic, and the charge lasts. The accessories are great, and it doesn’t break the bank to restock the gels. It’s meant for kids, but I have had fun blasting a few other parents, too. 

    GEL BLASTER SURGE
    PRICE: $39.99
    SHOP: @amazon
    Get outside and experience play in a whole new way with our original blaster—the Gel Blaster Surge! Surge uses water-based Gellets®. Rechargeable, mess-free, non-toxic, and safe for kids! Semi- and Fully-Automatic Blaster modes. Comes with 10,000 Gellets®. Gellets® disintegrate upon impact and evaporate in the backyard, meaning no tedious cleanup!
    Get up to 4 hours of play on a single charge via USB-C.

    Fragrance is still the #1 selling beauty gift in department stores, but they are getting so expensive. 
    This set is such a deal at $50; it smells great and is super versatile. I know because my sister wears it, and I have watched people stop her and ask her what perfume she is wearing. It’s just one of those universally liked scents at an affordable price for the holidays. 

    JLO Fragrances Promise Gift Set
    PRICE: $50.00
    SHOP: Amazon, JCP
    Fresh and captivating top notes of Italian tangerine, pink berries and nashi pear, give way to a heart of floral orris, jasmine sambac, and honeysuckle and powerful base notes of wood with crystallized amber. Stunning multifacet glass bottle, luxuriously crafted with rose gold detailing.
    The Promise Gift Set contains an Eau de Parfum 50oz, Luxury Miniature 10oz, and Body Lotion oz – the perfect gift for anyone on your shopping list this season. 

    Acne products are another big spend for families this time of year.
    If you’re a teen or a tween and have breakouts, chances are you’ve asked for a remedy for the holidays. These resurfacing pads just won the People En Español Star Beauty Award 2023 for Acne Innovations. One step makes it much easier for young and mature alike to follow through. 

    Theraderm Brilliance Boost Resurfacing Pads
    PRICE: $50.00
    SHOP: @Theraderm and Amazon
    Discover the secret to radiant, rejuvenated skin with Brilliance Boost Resurfacing Pads! This jar of 50 pads is enriched with a blend of Lactic and Mandelic acids for a smooth texture, ethyl ascorbic acid for a youthful glow, Arbutin for complexion clarity, and alantoin for a soothing touch. Witness a visible transformation as your skin adopts a smoother texture, a clearer complexion, and an enviable luminosity with every application. Elevate your skincare routine with this luxurious, gentle, yet effective solution suitable for all skin types!

    The following three products are splurge items, and most of us can’t afford to drop the cash on ourselves, BUT WE ALL WOULD LIKE TO GET THEM AS A GIFT!

    They sent me this robe, and I honestly live in it as soon as I get home. It’s like wrapping yourself in washable fur. My son loves it, too, and snuggles me up when we watch TV on the couch.

    PeachyMink™ x PeachSkinSheets Luxury Robes
    PRICE: $300
    SHOP: @peachskinsheets.com
    Available in black & white on Peachskinsheets.com
    Inclusive sizing range (S-5XL)
    Luxurious ultra-plush faux fur exterior – Can be worn indoors as a robe or outdoors as a coat; it’s that beautiful!

    The science behind this skincare is game-changing. It’s shaking up the whole world of aging. So, if you want to splurge on someone obsessed with their skin or looking youthful, this will bring them joy! 

    ELEVAI infinity
    PRICE: $299
    SHOP: @elevaiskincare.com
    ELEVAI Skincare is the first exosome product developed specifically to be used topically and the first shelf-stable exosome skincare formulation.
    ELEVAI’s proprietary exosome technology mimics the skin’s natural regeneration process, optimizing outcomes after in-office procedures like laser treatments and microneedling, and helps to maintain the lifelong health of skin by supporting collagen and elastin production.
    ELEVAI products can penetrate deep into the skin, supporting the skin’s natural repair and rejuvenation process.

    And the Queen of LUX and CLEAN has her number #1 selling liners all together in the “greatest hits” collection. 

    Victoria Beckham Beauty Satin Kajal Liner: VB’s Greatest Hits
    PRICE: $210
    SHOP: @victoriabeckhambeauty.com
    Elevate your holiday glamour. For Victoria Beckham, no festive look is complete without an accent from her favourite eye pencil. Satin Kajal Liner: VB’s Greatest Hits offers a collection of 8 unique shades — all easy to apply, universally wearable and exquisitely curated by Victoria herself — presented in a lightweight cylinder case, ideal for travel. Shades included: bestseller Cocoa, classic Black, Sea Grey, Olive, glimmering Sequin Green, Bronze, Night Flash, and Cinnamon, a warm brown shimmer debuting this winter. Whether your preferred style is winged, smoked or tightened, there’s a shade and look for every holiday fete. OVER 10,000 5-STAR REVIEWS. Bestselling and beloved, Satin Kajal Liner is a creamy, smudge-free, and essential eyeliner. Share the ready-to-gift Satin Kajal Liner: Greatest Hits Collection with someone inspired.

  • Carry-on Essentials for Holiday Travel on Daytime Chicago

    Carry-on Essentials for Holiday Travel on Daytime Chicago

    It’s almost time to pack your bags for the holiday travel season! ✈️☀️ Whether you’re craving a solo escape with your besties or a family adventure, STG is back on Daytime Chicago with some of our favorite packable essentials to take right on board! 

    Let’s start with the bag! It needs to be lightweight so we can stuff it, and multi-pocketed to keep us organized. Lo & Son’s won us over! 

    Lo & Sons Catalina Deluxe
    PRICE: $215
    SHOP: @loandsons.com
    Our OG best-selling weekender bag that’s available in eco-friendly sustainable materials, and is extremely versatile and durable. It comes with helpful features to keep your travels seamless—a bottom shoe compartment for dirty shoes, multiple interior pockets, and a luggage sleeve. Designed for travel, but can work well as a gym bag or in any situation where you have a lot to carry. It’s hard to keep your beauty routine in check when you don’t want to check a bag! I have seriously tested these next two brands, and I have even started using this fabulous bar on my son at HOME! 

    These next two brands have made life easier when trying to stay glam while on the go! I’m so obsessed with the shampoo bars that I now even use them at home.

    Davines Shampoo Bars
    PRICE: $27.00
    SHOP: @us.davines.com
    -Up to 60% more washes (up to 40) than the liquid version
    -Each family in the Essential Haircare line contains an active ingredient from a Slow Food Presidium farm that features the story, face, and name of the farmer who grew it with care and passion
    -These active ingredients are naturally obtained and broken down using sunflower oil which is a sustainable alternative to traditional chemical solvents. 
    -Silicone, sulphate and preservative-free.
    -B Corp

    35 Thousand Beauty Sleep Set
    PRICE: $155
    SHOP: @35thousand.com
    All products are multi-tasking, making it super easy to travel light. All products are formulated with OTG7 Complex, a combination of ingredients that the brand created. The 7 ingredients are: Red Algae Extract, Pea Protein, Prebiotic Chicory Root, Extract of Frankincense, Wild Indigo, Tripeptides, Korean Bush Cover. 35 Thousand used research from a Harvard study on flight attendants ‘ skin to figure out exactly what the needs of skin are when traveling
    Designed to end the compromise between traveling light and traveling beautifully, 35 Thousand’s scientifically formulated products contain only plant-based ingredients, are cruelty-free, noncomedogenic, dermatologically tested and sustainably packaged, and are designed to address the effects of flying on the skin to keep it glowing whether at altitude or at home. Because if it works up there, it’ll work anywhere.

    This brush set is beyond fabulous if you apply makeup on the go! It even has a built-in light for times when your hotel room or plane is dimly lit. 

    This one is perfect for the Diva, Divo, or even if you travel with kids! I even put my son’s swim goggles inside! 

    SunGlass Roller
    PRICE: $26.00
    SHOP: @amazon
    Innovative folding sunglasses case with 5 slots to provide maximum storage capacity with minimal space. You can store your sunglasses and prescription glasses in one place without having to carry multiple different cases.

  • Sell Out, Must-Have, Award-Winning Beauty on Daytime Chicago

    Sell Out, Must-Have, Award-Winning Beauty on Daytime Chicago

    It’s time to celebrate the best in beauty, so it makes sense to head back to Chicago and visit my favorite beauty babes on Daytime TV.

    Award Winning Drugstore:
    AWARDS: 
    -PEOPLE 2023 10 Best
    -Cosmopolitan’s Reader’s Choice Beauty Awards 2023
    -Allure Best Of Beauty 2023
    -Good Housekeeping Best 2023
    -New Beauty Best 2023

    Garnier Waterproof Micellar Cleansing Water
    PRICE: $10.49
    SHOP: @garnierusa.com
    America’s #1 Micellar Water, with one sold every two seconds, is a surprisingly powerful all-in-1 bi-phase cleanser that’s gentle to skin. It effectively removes even waterproof makeup, cleanses skin, and refreshes. A multi-purpose cleanser that contains Micellar technology. Like a magnet, micelles capture and lift away dirt, oil, and makeup without harsh rubbing, leaving skin perfectly clean and refreshed without over-drying.

    Sell-Out, RED CARPET Approved, Skin Care: 
    Protéger Dermal Sérum

    Protéger Dermal Sérum
    PRICE: $115
    SHOP:@protegerdaily.com
    For award-winning, radiant skin, try Protéger Dermal Sérum. It is loved by models and celebrities alike. Protéger is an eco-luxe skincare brand that creates unisex, botanically derived skincare. Dermal Sérum is a facial-grade serum that can be used from head to toe. It’s formulated with Vitamin C, Organic Coffee Seed Extract,  Hyaluronic Acid, Organic Coffee Seed Extract, and Organic Aloe Vera Extract. It helps neutralize free radicals, calms skin, reduces redness, and leaves skin soft and supple. It’s hydrating, helps even skin tone, improves texture, brightens dull skin, reduces redness, and neutralizes free radicals. It’s designed for all skin types. 

    MUST-HAVE, Lashes and Brows: 
    Skin Research Labs neuLash

    neuBROW and neuLASH
    SHOP: @skinresearchlabs.com
    If you are looking for longer-looking lashes and fuller & thicker-looking brows, neuLASH & neuBROW from Skin Research Laboratories are must-haves for your beauty routine.  neuLASH lash enhancing serum is trusted by millions to improve the weak appearance of their lashes in just 30 days. neuBROW brow enhancing serum® is an award-winning brow serum developed to promote fuller- and thicker-looking brows in 4-6 weeks.

    Award Winning Face Tool: 
    SOLAWAVE
    AWARDS:
    – InStyle: The Best Skincare Products of 2023
    – Women’s Health Beauty Award 2023
    – Cosmopolitan 2023 Holy Grail Beauty Awards
    – Marie Claire Game Changer Awards
    – Prevention 2023 Beauty Awards


    Solawave 4-in-1 Radiant Renewal Skincare Wand

    PRICE: $169
    SHOP: @solawave.co
    Spa-like facial at home with Red Light Therapy to rejuvenate skin and smooth fine lines, Galvanic Current to promote better absorption of skincare products, Therapeutic Warmth to soothe skin and reduce the appearance of dark circles, and Facial massage to reduce puffiness and boost skin’s radiance. To use, turn on the wand and glide across your face in an upward and outward motion, covering your forehead, cheeks, underlies, jaws, neck, and upper lip. Relax and repeat for at least 3 mins/day, 3x a week, for optimal results.

  • FALL 2023 Trends on Daytime TV

    FALL 2023 Trends on Daytime TV

    Since January, I’ve been hitting events showcasing foods, fashion, and beauty “on trend” for FALL 2023. Here is what stood out. 

    Food:
    Cow’s, soy, almond, and oat milk are now yesterday’s news. We’ve got a new creamy and super yummy alternative with Macadamia Milk. 

    Milkadamia
    PRICE: $5.49 to $6.49
    SHOP: @WholeFoods
    Celebrate the coziness of Fall with Milkadamia’s deliciously made, regeneratively farmed macadamia nut milk. Only the highest quality raw, not roasted, macadamia nuts create Milkadamia’s smooth taste and milky creaminess. It’s the tastiest choice for your coffee, breakfast cereal, or superfood smoothie. You can even cook with Milkadamia this holiday season! Sweet and Savory recipes LOVE Milkadamia milks. Stir it into soup or add it to your favorite baked fall treat. It’s dairy free, soy free, GMO free, and gluten free!

    It used to be LOW CARB; now it’s LOW CARBON. 
    Meatless is still the it girl of these events, and jerky seems to be the most authentic snack of 2023. Ironically, this brand has been around for a while but is still top of the list for taste and texture.

     

    Louisville Smoky Carolina BBQ – Vegan Jerky
    PRICE: $7.50
    SHOP: @wholefoods
    The nostalgic BBQ flavor in our smoky Carolina jerky comes from the sweet and smoky goodness of authentic Carolina mustard bbq.  Our sauciest recipe yet is lip-smackingly awesome and impossible to put down.

    Beauty:
    There are so many makeup trends it’s hard to keep track for Fall. You can’t nail down one style that is more relevant than another.TikTok has really just shuffled up everything, but we can tell you clean is still supreme and also GLOSS! Layer some gorgeous gloss over that lipliner!

    Theraderm Anti-Aging Lip Complex
    PRICE: $35.00
    SHOP: @amazon.com
    This daily lip treatment contains a peptide designed to reduce the appearance of wrinkles around lips, while Atelcollagen increases lip volume without unpleasant stinging. Infused with soothing avocado oil and vitamin E, this product helps hydrate and rejuvenate for smooth, luscious lips.
    *Helps reduce the appearance of lip bleed lines
    *Clinically tested and proven to increase lip volume
    *Enhances the effects of professional dermal fillers
    *Aids in the prevention of lipstick feathering
    *Active Ingredients: Palmitoyl oligopeptide (Peptide), Avocado Oil, Vitamin E
    *Does Not Contain: Parabens, Menthol, camphor or capsasin, Fragrances, Gluten, Never tested on animals

    Dark Spot remedies are trending globally in skincare. We took a deep dive into a few brands, and one topped our list and many editors, too. Fall is the season to banish dark spots, and “boosters” are the new way to play!

    Protéger Get Even Booster
    PRICE: $52.00
    SHOP: @protegerdaily.com
    Hyperpigmentation and dark spots are a common skincare concern in the fall after spending time in the sun all summer long
    Protéger’s Get Even Booster is a great addition to your fall skincare routine
    It’s a targeted treatment serum that fades hyperpigmentation, like dark spots, sun damage. It also brightens skin and refines the appearance of pore size.
    It’s formulated with salicylic acid, spinach leaf extract, aloe leaf juice, glycerin, and kiwi fruit water. Protéger products are designed to be used from head to toe, so you can also apply it to your décolletage, the back of your hands, or any area that was exposed to sun this summer.

    Fashion and Accessories:
    Watches are everything for 2023, but Fall has really inspired some fabulous collaborations. We are obsessed with these by Jacquie Aiche and Timex. 

    JacquieAiche X Timex Intuition Collection
    PRICE: $350
    SHOP: @timex.com
    The new Jacquie Aiche – Intuition Collection will take you on a magical journey of self-discovery through style and sophistication. Embellished with Turquoise, Goldstone, and Mother of Pearl, each timepiece in this collection serves as an alluring guide, reminding you to trust your intuition and appreciate every moment in life. Use that inner voice to embrace your time to shine! 

    We’re seeing waistlines lower in fashion; baggy is the new skinny. Neutrals and winter whites are the season’s colors, and satin and foils are the texture. We love these gold boots. They’re on sale now @ DSW!

    Madden Girl Chantele Boot for DSW
    PRICE: $79.99
    SHOP: @DSW
    Make a stylish statement in the Chantele boot from Madden Girl. This pair features a sleek heel, a pointed toe, and a bright hue. 

  • Trending for ALL AGES in Seattle

    Trending for ALL AGES in Seattle

    As Gen Xers reach middle age, there’s a growing investment in creating products tailored to this solution-seeking consumer. For fall, trends are shifting towards comfort, balance, and preserving youth, which ironically is also a priority for the Gen Y and Z community. Fragrance is back, and we’re seeing major upgrades to rain boots and lipgloss. Skincare is more sensitive and smarter, and menopause has taken over supplements. We head back to Seattle and the set of New Day Northwest to share some insight on what products are trending from Gen X to Z.

    Gen X ers wore a lot of cologne and perfume back in the day; a lot of it was UNISEX. Then everything simmered out with millennials and fine fragrance. Well, I don’t know if you’ve gotten a sniff, but fragrance is back. According to the top perfume hub in Seattle, A.K.A Macys, this scent designed for men still leads sales. It’s fresh, light, and popular with all ages and genders. 

    Tommy Bahama Maritime
    PRICE: $84.00
    SHOP: @Macys
    Drawing inspiration from the pleasure of sailing, MARITIME is an ode to the dynamism and power of the sea. A fresh, invigorating fragrance for the spirited explorer, this fragrance blends aromatic botanicals with intriguing complexity for a scent that evokes warm trade winds over crystal-clear waters. Tommy Bahama Maritime is an invigorating scent that layers herbaceous notes over sandalwood, musk, moss, and ambergris. It’s an intriguing fragrance with a fresh, warm scent for the spirited explorer.

    Every decade, our skin takes on a new challenge, and I’ve never met anyone who has looked in the mirror and thought I wish I looked older after 30. Whether it’s hormonal acne or menopause, chances are you’ve used Cetaphil to aid your sensitive skin. Now, the brand has just launched its first-ever collection of anti-aging products. THEY ARE PHENOMENAL! 

    Cetaphil Healthy Renew Face Serum
    PRICE: $22.99
    SHOP: @Target
    Navigating physical signs of aging with sensitive skin can be a challenge, as common ingredients like Retinol can be too harsh for sensitive skin. This is why Cetaphil created their first anti-aging line, Healthy Renew. The entire line harnesses Retinol alternative, Purified Peptides, to deliver clinically proven results, helping to defend against visible signs of aging, while being gentle enough for sensitive skin. The Healthy Renew Face Serum absorbs quickly and visibly improves skin’s firmness, texture, and tone while boosting skin’s luminosity and hydrating for 24 hours.

    LIPGLOSS is here to stay for another season, with everyone from teens to grandmas rejoicing. Leave the lip oils to the youth (they have time to reapply all day), and if you’re 30 and up, look for a gloss with benefits. This clear gloss is soothing, lightweight, and helps reduce fine lines and wrinkles. OH, and it has a non-sting-y Atelcollagen complex to help lips firm and plump. Yep, it’s amazing. 

    Theraderm Lip Complex
    PRICE: $31.50
    SHOP: @Amazon
    This daily lip treatment contains a peptide designed to reduce the appearance of wrinkles around lips, while Atelcollagen increases lip volume without unpleasant stinging. Infused with soothing avocado oil and vitamin E, this product helps hydrate and rejuvenate for smooth, luscious lips.

    Shifting gears to fashion, we all love a fabulous rain boot, but these by Merry People are all the rage right now. They’re designed for an active lifestyle and built for an eco-minded consumer who prioritizes comfort and style. I mean, that covers any age. Even my 4-year-old. 

    Merry People Rain Boots (Bobbi style featured)
    PRICE: $129.95
    SHOP: @us.merrypeople.com

    The perfect everyday rain boot. The Bobbi seamlessly blends fashion and function with natural rubber and a neoprene lining. Our best-selling boots are designed for utmost comfort. Easy to dress up or down, wear from day to night, the Bobbi comes in a range of colors to match your style and individuality.


    And yes, last but not least, we’ve seen the growth of holistic health in everything from sleep gummies to hair vitamins over the years. The industry really made a shift in 2023, and thank goodness for us Gen Xers. Peri and Menopause products are now the fastest-growing investment in everything from skincare to supplements, and this brand has been leading the wave with safe and effective products since 2014. Plus, they are affordable. 

    pH-D® Feminine Health Holistic Menopause Support
    PRICE: $29.99
    SHOP: @amazon
    1.pH-D® Feminine Health Holistic Menopause Support is a holistic option to help women who are experiencing the uncomfortable symptoms that accompany menopause, including hot flashes, irritability, mood swings, and night sweats.
    2. pH-D® Feminine Health Holistic Menopause Support contains Black Cohosh to reduce vaginal dryness; Sage and Rhubarb Extract to help reduce night sweats, hot flashes, and mood swings; and CON-CRĒT® (concentrated creatine) and Rhodiola to promote cognitive function.
    3. Many women suffer through uncomfortable menopause symptoms with no relief – just one capsule of the pH-D® Feminine Health Holistic Menopause Support per day can help alleviate these symptoms.