ShareTheGlam

  • Best Targeted Beauty Products for Winter Skin and Hair ❄️

    Best Targeted Beauty Products for Winter Skin and Hair ❄️

    Winter is approaching, so it’s time to update our hair and skincare routines! We head back to Daytime Chicago to share some of our top picks for recovering from summer damage and keeping your hair and skin healthy and hydrated through the colder months.

    Are you noticing more hair fall? This shampoo delivers proven results with every wash.

    Nioxin Hair Fall Defense Shampoo
    PRICE: $29.00
    SHOP: @ULTA
    Just like you’d go to a gym to get healthy and strong, Nioxin does all that – but for your hair. Their new Hair Fall Defense Shampoo does the heavy lifting as a shampoo unlike any other – this simple swap to your washing reps is all it takes to grow stronger hair. Nioxin Hair, Fall Defense Shampoo, removes build-up and grows stronger hair from the root for visibly less hair fall in 12 weeks – in fact, 93% of people reported less hair loss. It is formulated with powerful ingredients that really work it like Niacinamide, Biotin, Caffeine, and Sandalore™. 

    Looking for a product that protects your hair from heat styling and eliminates frizz for up to 100 hours?

    Garnier Hair Honey Milk
    PRICE: $8.49
    SHOP: @Walgreens and other mass retailers
    • Introducing Hair Honey Milk, a 450-degree heat shield infused with sustainably sourced Acacia Honey and Beeswax.• In a single application, Hair Honey Milk unleashes a transformative experience, granting you up to 100 hours of anti-frizz protection and nourishment, reinforcing your hair’s strength while preventing those dreaded breakages – all without burdening your locks. • It works its magic by visibly reducing split ends, taming unruly frizz, and making your blow-drying sessions a breeze. This formula is formulated without sulfates, parabens, phthalates, artificial dyes, or mineral oils.

    Want to lean into retinol but scared of the irritation?  

    Fig.1 Retinol Night Cream Level 1
    PRICE: $44.00
    SHOP: @fig-1.co
    A non-irritating, hydrating retinol night cream to support collagen production and cell turnover. Improve the look of fine lines & wrinkles, brighten uneven skin tone, and unclog pores. Featuring encapsulation (time-release) technology to minimize sensitivity. Level up to level 2 after 4-6 weeks of nightly use without sensitivity (approximately 1 bottle).

    Vitamin C is essential for radiant skin, but how can you be sure you’re using the most potent and safe product?

    Pharmaceris C-Capilix Vitamin C Dermo-Serum
    PRICE: $34.99
    SHOP: @walgreens
    The active concentrated 12OO mg vitamin C enables the active ingredients to permeate deeper into the skin, increasing its anti-oxidative potential for daily protection against free radicals.• It actively promotes collagen synthesis and corrects the signs of aging.• Both fine and deep wrinkles are evened out, while skin elasticity and firmness is restored.• The serum boosts skin regeneration mechanisms and strengthens the capillaries, reducing redness and over-reactivity.• It regulates melanin production and prevents skin pigmentation.

    Want a fix to dry winter skin? 

    Hempz Beauty Actives Ocean Breeze
    PRICE: $19.99 and up
    SHOP: @ULTA
    Hydrate and protect your skin this season with Hempz Beauty Actives Ocean Breeze Body Moisturizer & Body Serum. Lock in moisture by applying your body serum first, followed by a rich layer of body moisturizer after your shower for beautifully hydrated skin. Formulated with Hyaluronic Acid and Hempz Seed Oil to replenish the skin barrier for smooth, plumped skin. With notes of Hibiscus, Palm Grass, and Sugary Watercane to transport you to paradise. 

  • Top Beauty Innovations for Fall 2024

    Top Beauty Innovations for Fall 2024

    Beauty has become more innovative than ever, blending science, style, and practicality. From groundbreaking solutions for grey hair to hybrid lip products that deliver a hydrating tint like no other, the industry is evolving to meet every need. Today, we took a trip to the Windy City to highlight some of our favorite beauty finds—both new stars and trusted veterans in the game. Let’s chat about beauty solutions for fall 2024.

    The solution to grey hair: AREY THE SYSTEM, and it’s 20% OFF with CODE:
    DAYTIME20

    AREY THE SYSTEM
    PRICE: $75- $100
    SHOP: @areygrey.com
    • The System is clinically effective to slow grey hair and help with repigmentation at the cellular level
    • In their recently released clinical study, 3X more participants using The System saw thicker, fuller, shinier hair compared to Placebo 
    • 88% of those using The System saw less grey hair growth 

    The solution to hair growth designed for women 45+


    Nutrafol Women’s Balance
    PRICE: $88.00
    SHOP: @nutrafol.com
    Our physician-formulated, hair growth supplement is designed for women 45+ experiencing hair thinning, including menopausal women. We use clinically tested ingredients to target root causes of thinning, such as hormones, aging, and metabolism. The first and only hair growth supplement with published clinical studies in menopausal women with hair thinning4, it’s proven to improve hair growth in 3-6 months. Take 4 capsules, once daily with a meal to experience the benefits of our innovative formula.

    The Solution to immediate volume and fullness for thinning hair: Hidden Crown Fill in Extensions

    Hidden Crown Solution Fill In Extension
    PRICE: $162
    SHOP: @hiddencrownhair.com
    • Available in 15 shades
    • Set Includes: Double Clip: 50g (25g x 2) + Single Clip: 13g (6.5g x 2). Total Weight: 63g
    • Length: 20 inches
    • Purpose: Designed to add volume and frame the face. Our fill-in extensions cover thinning areas or add more fullness where needed. The perfect addition to your hair wardrobe and can be combined with any other Hidden Crown extensions. Our new Solution Fill-Ins are perfect for adding volume to thinning areas, framing your face, or introducing highlights and dimension to your hair without the hassle of chemicals.   Designed to complement your existing Hidden Crown extensions, these thinning hair solutions are ideal for all hair types and are made with ethically-sourced 100% REMY human hair. 

    The solution to Dry Hair: Davines #1 selling Milk and Amy and my FAVE ❤️

    Davines OI All in One Milk
    PRICE: $40
    SHOP: @Sephora and Reverie
    Our best-selling multi-functional leave-in treatment milk controls frizz, hydrates, protects, and softens, leaving hair shiny and silky. This hydrating milk conditioning spray tames and detangles for a smooth, naturally shiny look. Formulated with Roucou oil, rich in beta-carotene and natural antioxidants, it also contains deeply moisturizing provitamin B5 and a functional amino complex that provides resistance to stress and heat protection up to 230°. It is ideal for fine to medium hair and provides hydration for coarse hair. Enjoy your best hair with its delightful, long-lasting sensory scent.

    The solution to Dry Lips… you know I couldn’t leave makeup out… RMS NEW lip Oil

    RMS Beauty
    PRICE: $25.00
    SHOP: @ulta
    • A true multitasker, this lush lip oil provides the benefits of a balm with buildable color and the high shine finish of a gloss that’s never sticky, always nourishing
    • This legendary addition to your lip wardrobe is naturally flavored with a hint of Organic Vanilla Extract and is formulated with lip-loving clean ingredients like Organic Jojoba Oil to help lock in moisture, RMS Adaptogenic Herbal Blend to balance and soothe, and Bitter Cherry Seed Oil to revitalize, hydrate, and condition lips.
    • Available in 8 memorable shades all created by our founder and master makeup artist, Rose-Marie Swift, and named after the legendary supermodels in her own life and launching exclusively with Ulta.com.


  • Celebrating National Hair Day: Unleash Your Hair’s Full Potential!

    Celebrating National Hair Day: Unleash Your Hair’s Full Potential!

    Happy National Hair Day, everyone! Today, we’re embracing the beauty and versatility of hair in all its forms. Whether you’re dreaming of voluminous locks, seeking to tame frizz, or aiming for that sleek, polished look, we’ve got you covered. From innovative clip-ins to fabulous hair products and tips for every hair type, our lineup will help you celebrate your unique style and hair-confidence. Get ready to transform your hair game and feel fabulous this National Hair Day!

    Hair loss treatment (without a prescription)

    KeraFactor
    PRICE: $218.00
    @shop.mykerafactor.com
    PROMO: KF10 for 10%OFF.
    KeraFactor 2 in 1 Shampoo and Conditioner: This feels great on your scalp! It contains conditioners and growth factors for exfoliation and hair follicle regeneration. Scalp Stimulating Solution: Contains 7 polypeptides that ‘turn on’ weak or resting hair follicles. It improves scalp circulation and builds healthier-looking, fuller hair. KeraFactor Combo System: Includes the scalp stimulating solution, hair treatment, and scalp stimulating brush. Helps thinning hair and baldness. Carefully curated by a dermatologist. Contains KeraFactor Peptide Complex (KFP) proteins and growth factors wrapped in nano-liposomes to provide optimum absorption by the scalp. KeraFactor can treat androgenetic alopecia and telogen effluvium. Contains no parabens, SLS, sulfate, phthalate, carcinogens or gluten. Most people see an improvement between 3-6 months,

    Hair fill-in extensions (no one will know they’re there)

    Luxy Thinning Hair Fill-Ins
    PRICE: $99-$189
    SHOP: @luxyhair.com
    Hair Loss and Thinning Impact Many Women: Hair loss affects many women, leading to a loss of confidence and self-esteem. Luxy Hair develops high-quality, innovative products to help women regain their confidence and embrace their hair identity. Hair extensions offer a transformative solution, providing fuller, more voluminous hair. With Luxy Hair, you can achieve professional-quality style at home and easily restore that boost to your look. Perfect for Fine or Thinning Hair: Luxy Hair’s Thinning Hair Fill-Ins are just what you need if you have fine or thinning hair. They’re designed with discreet, invisible bands and secure clips that are gentle on your hair, giving you natural-looking volume and coverage. Plus, the silicone base helps them blend seamlessly, so you can confidently enhance your hair’s fullness. Customizable and Versatile: The Thinning Hair Fill-Ins offers extensions in a range of lengths—12″, 16″, and 20″—and 33 shades, so you can find the perfect match for your style. The 6-piece clip-in set is great for adding volume and coverage where you need it most, especially around the front and sides where thinning can be noticeable. It’s all about helping you achieve that fuller, more confident look with ease!

    Solution for breakage and building a fortified strand with biotin and other powerful ingredients via Shampoo. #1 on Amazon. 

    PURA D’OR
    PRICE: $29.99
    SHOP: Amazon 20% off on Prime Day
    Original Gold Label Anti-Thinning Biotin Shampoo is an Amazon #1 Bestseller with over 28,000 reviews.. Features clinically tested formulas proven to reduce hair thinning due to breakage and increase volume, strength, and shine. The proprietary blend of 17 key active ingredients, organic extracts, and essential nutrients nourishes hair to boost strength and resist breakageDriven by a desire to provide plant-based solutions to the toughest hair problems, all PURA D’OR products are free of harsh chemicals with no parabens or sulfates, are hypo-allergenic, color-safe and gluten-free, and are manufactured in the USA. PURA D’OR plants a tree for every product sold, which has, to date, resulted in 243,155 trees planted. With all those trees planted, PURA D’OR can take credit for removing 2,875,954 lbs of carbon dioxide from the atmosphere and 1,4751,558 lbs of oxygen being released into it.

    A moisture serum, which is skincare for your hair, is made with hyaluronic acid.

    Luseta Hyaluronic Acid Moisturizing Hair Serum
    PRICE: $28.00
    SHOP: @amazon
    Crafted with a luxurious blend of Hyaluronic Acid, Avocado Oil, Coconut Oil, and Shea Butter to deeply hydrate, nourish and smooth frizz, leaving hair with a gorgeous silky finish and a healthy-looking shine. Helps improve hair elasticity and suppleness, reducing the appearance of dryness and brittleness. Simple to use, and the payoff is huge!  To use, apply a few drops to clean, damp hair and style or smooth on dry hair to tame frizz and add shine. Luseta Haircare is a luxury, ingredients-driven hair care line known for its high quality and affordability. Their collections target specific needs like hydration, volume, and repair, offering a comprehensive range of shampoos, conditioners, treatments, and styling products. All products are sulfate/paraben / cruelty-free and available at major retailers, including Amazon, CVS, and more.

    And we can’t forget about our curly-haired friends??? 

    FENTY HAIR The Homecurl Curl-Defining Cream
    PRICE: $28.00
    SHOP: @Sephora
    Rihanna’s new hair care line, Fenty Hair, just debuted this Summer and features 9 reparative hair care products, one being The Homecurl Curl-Defining Cream, which is a styling gel-cream that provides all-day hold, curl definition, and frizz control in just one step, making it the only styler you need. You can say goodbye to all those other crunchy, drying hair creams because The Homecurl hydrates, conditions, and softens curls thanks to its nourishing formula made with Wild Mango Butter. The Homecurl’s unique, spreadable gel-cream texture gives the right amount of slip, moisture, and touchable soft hold for defined, bouncy, healthy-looking curls. HOW TO USE: The Homecurl is best applied to damp hair in sections from root to ends; scrunch to encourage curl definition or style as desired. It also works on dry hair.

  • DIY Hair Hacks That Save Time and Money

    DIY Hair Hacks That Save Time and Money

    When spending money on hair and nails, we all wish we could find some DIY shortcuts to achieve that professional, salon-quality look at home. We headed back to Daytime Chicago to share some tips and tricks for looking glam without spending all that time and money at the salon.

    Touching up those roots every 4 to 6 weeks? This device makes coloring your hair at home as easy as brushing your hair. 

    L’Oréal Paris Colorsonic
    PRICE: $29.99-  $124.99
    SHOP: @Target
    Colorsonic is the first hair color device of its kind, with over 29 patents. It makes hair coloring easier by automatically mixing and depositing formula right at the root to deliver long-lasting salon-inspired hair color at home. Colorsonic delivers the freshest formula possible by automatically mixing dye and developer in a perfect 1:1 ratio at the moment you press the button. Along with the device, Colorsonic brings L’Oréal Paris’ first multi-usage hair color cartridge – that delivers up to 3 applications per cartridge (3 root touch-ups or one full head application). What you don’t use, you can save for the next time.  These cartridges come in 20 expertly crafted shades powered by a system of high-performance formulas free of ammonia, silicones, parabens, SLS, SLES, and phthalates.

    Are you spending hours getting your hair (or kid’s hair) smooth and styled? This reverse hair dryer is beyond innovative and saves so much time.

    RevAir Reverse-Air Hair Dryer
    PRICE: $399
    SHOP: @myrevair.com
    RevAir is designed to dry, stretch, smooth, and lengthen all hair types in less than half the time of traditional blow dryer/flat iron combinations while using less heat, making it healthier for all hair types and preventing it from changing your natural curl pattern. The patented technology dries hair in the natural direction of the cuticle (downward) to lock out frizz and seal in shine. The device gives you easy options so you can dry & stretch for protective styles, smooth for polished styles, and still be able to rock your natural hair when you choose. It works on hair extensions, braids, and locs — all while being gentle on tender heads.

    Take a break from extensions and save money while adding versatility with UNice Magic Lace Wigs.

    UNice Magic Lace Wig
    SHOP: @unice.com
    •UNice Magic Lace Wig is the newest put-on-and-go closure wig. It consists of two parts: the replaceable closure and the wig base.
    •Lace damage is fixed instantly by refreshing the replaceable closure. With each renewal, usage is extended to 3-6 months.
    •The wig comes with (2) replaceable closures available with different hair colors and bang styles! Allowing you to achieve countless looks in just a minute. Say goodbye to traditional lace wigs; this time, experience a magical transformation to a new wig, new shades, and new looks.

  • MULTI-TASKING Beauty Starting at $5 Dollars

    MULTI-TASKING Beauty Starting at $5 Dollars

    Whether you’re hunting for multi-tasking beauty buys under $10 or ready to indulge in a little splurge, I’m back on Daytime Chicago to share some of my top picks for getting your glam on. And guess what? The first one is just $5!

    If you haven’t been to PRIMARK, you seriously need to go. There were too many things to bring today, but these two are so awesome—but only in-store.

    PS…Pro Instant Bronzing Drops
    PRICE: $5.00
    SHOP: @ PRIMARK Stores
    Get a natural, sun-kissed glow with a little help from the PS…Pro Instant Bronzing Drops! With TikTok virality and 23M+ views, this lightweight bronzer is formulated with hyaluronic acid and marula oil. It can be mixed into a favorite moisturizer or foundation or even used alone to give an effortless, bronzed glow.

    AND, our new favorite blush is only $6.00

    PS…Pro Cream Blush
    PRICE: $6.00
    SHOP: @ PRIMARK Stores
    This Primark blush from the PS…Pro range delivers a rosy tint to the cheeks and is the perfect addition to your everyday makeup look. Compared to powder, this cream blush offers a lighter, dewy texture for a smoother-appearing finish that brings out that radiance!

    This mascara multi-tasks as an eyelash-enhancing serum all-in-one

    RapidGlam Mascserum
    PRICE: $34.95
    SHOP: @ulta
    The world’s first lash enhancing mascserum; a perfectly balanced blend of the proven RapidLash® Eyelash Enhancing Serum and smooth,  fiber-infused primer and mascara.
    RapidGlam™ amplifies your lashes instantly and coats them in hair-loving ingredients that condition, fortify, curl, and enhance for a stronger, fuller and longer appearance in as little as 3-4 weeks. This creamy, clump-free blackest black pigment goes on smoothly with a unique brush that separates and defines individual lashes, drenching them in intense black color. Fiber primes and builds volume, taking them from elegant to electric in fewer coats.

    This moisturizer moonlights as a mask (but it does so much more, and I love it for 40-plus skin)

    Summer Fridays Jet Lag Mask + Moisturizer
    PRICE: $49.00
    SHOP: @sephora
    An enhanced, fragrance-free formula that nourishes, hydrates, and calms your skin with niacinamide, glycerin, hyaluronic acid, and antioxidants. – Niacinamide: Reduces the appearance of fine lines and pores, visibly brightens, and promotes even-looking tone and texture.

    This hair color device has reprogrammed our at-home hair-dying experience, but it also has many benefits for those who need to hit our roots bi-monthly.

    L’Oréal Paris Colorsonic
    PRICE: $29.99-  $124.99
    SHOP: @Target
    Colorsonic is the first hair color device of its kind with over 29 patents. It makes hair coloring easier by automatically mixing and depositing formula right at the root to deliver long-lasting salon inspired hair color at home. Colorsonic delivers the freshest formula possible by automatically mixing dye and developer in a perfect 1:1 ratio at the moment you press the button. Along with the device, Colorsonic brings L’Oréal Paris’ first multi-usage hair color cartridge – that delivers up to 3 applications per cartridge (3 root touch-ups or 1 full head application). What you don’t use, you can save for the next time.  These cartridges come in 20 expertly crafted shades powered by a system of high-performance formulas free of ammonia, silicones, parabens, SLS, SLES, and phthalates. TARGET DEAL: August 25 – 31: 25% OFF DEVICE; 

  • Beloved and Award-Winning Products That Work on Daytime Chicago

    Beloved and Award-Winning Products That Work on Daytime Chicago

    Have you ever been swayed by an influencer selling a must-have product only to be disappointed once you get it home? We’ve all been there—something that seemed perfect online but ends up falling flat in reality. Please don’t settle for less than you deserve. Today, we head back to Daytime Chicago to share some summer products that are highly reviewed, tested, and award-winning. 

    If you know, you know…very few products do as much as this CC cream does. Year after year it wins awards and continues to be the #1 selling. Does it work? You bet it does, and so many shades to choose from. 

    IT Cosmetics CC+ Cream with SPF 50+
    PRICE: $47.00
    SHOP: @ULTA
    This award-winning color-correcting cream delivers 7 products in one, including your full-coverage foundation, hydrating anti-aging serum, and SPF 50+ sunscreen. This skin-loving full-coverage foundation is formulated with skincare ingredients such as hyaluronic acid, niacinamide, and vitamin E to instantly camouflage the look of skin imperfections like acne scarring, wrinkles, redness, dark circles, large pores and uneven skin tone for flawless-looking natural coverage! IT Cosmetics CC+ Cream is the #1 SPF Foundation in the US.

    The reviews for this next product are so love-filled. 
    These little masks stay perfectly in place and literally transform the skin underneath after each use. BRAVA, Molly Simms. 

    YSE Beauty The Overachiever Eye Masks
    PRICE: $36.00
    SHOP: @www.ysebeauty.com
    Our latest ritual is designed with your busy lifestyle in mind. These small but mighty must-haves deliver an instant cooling effect to the eyes with no-slip, hydrogel technology that comfortably grips the skin. Packed with powerhouse ingredients like Vitamin C, Peptides, and Allantoin, these masks brighten dark circles, reduce puffiness, smooth fine lines, and minimize the appearance of crow’s feet. Made to be worn anywhere, anytime, six pairs per box.

    When you launch a product in Spring, and it wins a coveted beauty award mere months later, you know you have a good product. Plus, it’s super affordable and smells so good. 

    V&Co. Beauty Wavy Hair + Peptide
    PRICE: $8.00
    SHOP: @target
    V&Co. Beauty is the new leader in peptide-infused hair care, launching this spring and already winning a Marie Claire beauty award! V&Co. Beauty is all about embracing your natural beauty and your natural hair type to be the true authentic you. This one-of-a-kind collection caters to the needs of all hair types to level up every routine – from Curly and Wavy to Straight and Thickening options. V&Co.’s unique Proprietary Peptide Blend features peptides, amino acids, proteins, and vitamins – penetrating deep within the hair follicles to boost hydration & strength as well as increase volume & shine. All the products are free of sulfates and parabens and are cruelty-free, vegan, and color-safe. V&Co. Beauty Shampoos & Conditioners are available at Target, Walmart, & Amazon for around $8 each.

    Everyone claims comfort and style when it comes to promoting shoes, but LAMO actually seems to be delivering on-trend styles with comfort as a priority. The online reviews are fabulous.

    LAMO Tiki in Coral
    PRICE: $59.99
    SHOP: @lamofootwear.com
    LâMO is a brand known for exceptional footwear since 1995 and has launched their new spring and summer collection that includes stylish sneakers and sandals. The Tiki Sandal is more than just a fashion statement; it’s a commitment to comfort. Experience the innovative LâMO-LITE® collection, ensuring 30 days of unparalleled comfort. The Jane platform clog is made with premium suede, with easy slip-on construction, stylish detail on the collar, premium faux fur lining, OrthoLite® foam footbed, and a sturdy Rubberlon TPR outsole. It’s perfect for indoor and outdoor wear!

    Last but not least, the #1 selling product with over 96k+ reviews is Snail Mucin. 

    COSRX Snail Mucin Essence
    PRICE: $12.99
    SHOP: @amazon The Real Snail Essence: Formulated with 96.3% Snail Secretion Filtrate, this essence repairs and rejuvenates the skin from dryness and aging. It improves skin vitality by reducing dehydrated skin.

  • Summer Glow Up from Florida

    Summer Glow Up from Florida

    Florida summers are hot and sticky, and they can really take a toll on your glam and overall energy. Not a worry, because we’ve got everything from perky hydration to products that hold back your summer slouch.

    Are you tired of the heat slump? We found these clean energy packets that you can easily pop into your purse. 
    Why did we pick these? Natural energy sourced from Yerba Mate and Green Tea keeps you clear of spikes, and the taste is incredible. Oh, and it’s loaded with immune boosters. YES! YES!

    Plexus Worldwide
    PRICE: $41.00
    SHOP: @plexusworldwide.com
    Plexus Active™ Peach Mango is a clean, energy-supporting supplement that’s perfect for summer as it helps you power through your day. Active is formulated with green tea and Yerba maté to provide a natural source of caffeine for energy* With a refreshing Peach Mango flavor that tastes great, experience immune function support, enhanced performance, less tiredness and fatigue, and mental alertness in each sip.*

    Are you seeing that crepey skin all over your face but scared of retinol?
     Photosensitivity shouldn’t hold you back from fresh cellular turnover on your face, baby. This alternative is your new skin BFF. 

    DefenAge BioSerum
    PRICE: $198
    SHOP: @defenage.com
    DefenAge BioSerum (8 serums in 1 bottle) is your anti-photosensitivity alternative, perfect for summer and all skin tones and types. It delivers all of the benefits of retinol (skin rejuvenation, boosting brightness, epidermal thickness, and cell turnover) without any of the side effects or sensitivity. Clinically proven and study-backed, DefenAge works by activating the dormant LGR6+ stem cells in the body to create fresh new skin without wounding existing skin. The key ingredient, Age-Repair Defensins, naturally activates these stem cells to target global signs of aging, such as visible pores, wrinkles, loss of firmness, texture, clarity, and more.

    Wavy, big hair is the new trend of the season, but is all that fluffing drying it out?
    This new hair care product utilizes peptide technology to build big, wavy, healthy hair. 

    V&Co. Beauty Wavy Hair + Peptide
    PRICE: $8.00
    SHOP: @target
    V&Co. Beauty is the new leader in peptide-infused hair care, having launched this spring and already winning a Marie Claire beauty award! V&Co. Beauty is all about embracing your natural beauty and your natural hair type to be the true authentic you. This one-of-a-kind collection caters to the needs of all hair types to level up every routine – from Curly and Wavy to Straight and Thickening options. V&Co.’s unique Proprietary Peptide Blend features peptides, amino acids, proteins, and vitamins – penetrating deep within the hair follicles to boost hydration & strength as well as increase volume & shine. All the products are free of sulfates and parabens and are cruelty-free, vegan, and color-safe. V&Co. Beauty Shampoos & Conditioners are available at Target, Walmart, & Amazon for around $8 each. 

    And my new favorite eye product is so good.
    These little masks stay perfectly in place and literally transform the skin underneath after each use. BRAVA, Molly Simms. 

    YSE Beauty The Overachiever Eye Masks
    PRICE: $36.00
    SHOP: @www.ysebeauty.com
    Our latest ritual is designed with your busy lifestyle in mind. These small but mighty must-haves deliver an instant cooling effect to the eyes with no-slip, hydrogel technology that comfortably grips the skin. Packed with powerhouse ingredients like Vitamin C, Peptides, and Allantoin, these masks brighten dark circles, reduce puffiness, smooth fine lines, and minimize the appearance of crow’s feet. Made to be worn – anywhere, anytime. Six pairs per box.

    SPF for the whole family, and this is just so elegant! 
    And it actually works in the Florida sun.

    Fig.1 Mineral Sunscreen SPF50
    PRICE: $36.00
    SHOP:@fig-1.co
    Cosmetically Elegant: It melts easily into the skin without a white cast, providing an invisible, lightweight, and hydrating finish on all skin types and tones. It is ideal for daily use and works well under makeup. High Protection: This SPF 50 sunscreen, featuring almost 20% zinc oxide, offers broad-spectrum protection and is safe for children and those pregnant or nursing. About Fig.1 BeautyHigh-quality derm-developed skincare that’s priced for daily use – $42 and under on its core collection – and delivers results.

    Summer and Taylor have us all sitting up straight!
    We’ve heard about this brand as a Taylor Swift go-to for her extensive Era’s tour rehearsals, but did you know Forme is available to all of us? Yes, the science-backed/posture-correcting performance apparel is meant for all.

    Forme Power Bra
    PRICE: $188
    SHOP: @forme.science
    The Power Bra by Forme® is an FDA-registered functional posture-correcting bra designed to immediately improve your body alignment for lifestyle and daily function. The Forme bra is engineered to activate and support key muscle groups, helping guide the body into proper alignment naturally, without any discomfort. Our best-selling lifestyle improvement posture bra has patented technology consisting of 6 varied tension fabrics and 8 powerful double-fabric panels. The FormeTech® construct transforms your body to develop muscle memory and biofeedback, allowing you to run, sit, stand, travel, and sleep with great posture and recover quickly without conscious effort. Using muscle memory engagement and proprioception training technology, Forme keeps your shoulders back and down, training your body’s muscles to stay aligned. An innovative solution for enhanced performance and easier recovery. Designed by an orthopedic surgeon to help his mother battle poor posture and compressed lungs from cancer, Forme® will transform your whole body alignment, giving you posture that allows you to perform, think, and live at your highest potential.

    And if you haven’t met Oka-B, you need to. These shoes are literally popping up EVERYWHERE! 

    Oka-B Shoes
    SHOP: @oka-b.com
    Oka-B is a footwear brand designed for women based on the belief that good health starts from the foot up. Some of the brand’s most loved features include arch support, slip resistance, non-marking, and easy cleaning. All Oka-B products are made with love in their factory in Buford, Georgia, wusingvegan bio-based material Mmadein the USA. Unlike traditional disposable flip-flops, they are built to last and be enjoyed season after season.

    Today’s segment on Suncoast View
    Stopping by Tampa Bay Morning Blend