National Clean Beauty Day is Friday, July, 15th and we have all the goodies today on Daytime Chicago. From the OGs of clean beauty to iconic brands that are making strides to clean up their formulas, we’ve got all the info for you today on WGN.

Starting off with the OG of Clean Beauty:
MyCHELLE Dermaceuticals YES- The OG of Clean Beauty- is a leader of the clean skincare movement for over 20 years. The brand is extensive with a motto of Honesty, Transparency, and Authenticity. Founded in 2000 in Colorado, MyCHELLE is the original innovator of clean skincare. 
Brand philosophy: Since day one, we have worked to be positive, and active agents of change in the world by making highly effective products that are inspired by nature. We continue to lead in creating effective, Eco-friendly products that are science-driven and help to get real results for all skin types. We are committed to full transparency around our ingredients. We promise powerful, effective products that make you look good, created by a mission-driven company that you can feel good about supporting. Because we care about you, our furry friends, and our planet, we do our best to go above and beyond. We are proud to be a founding member of the Environmental Working Group’s “Verified for Your Health” program, a PETA-certified cruelty-free company and certified by Leaping Bunny. And, YES, we’ve been making reef-safe sun care for over a decade! Proudly all MyCHELLE products are Vegetarian, Cruelty-free, and Free of Phthalates, Parabens, Petroleum, Sulfates, Ureas, Artificial Fragrances and Colors.

Best Selling Products:

MyCHELLE RENEW Remarkable Retinal™ Sleep Mask
PRICE: $34.99
SHOP: @MyCHELLE.com
Nutrient-rich overnight mask packed with the strongest non-prescription form of patented Vitamin A Retinal, Niacinamide, and Copper Tripeptide. Designed to help recharge dull, tired skin as you sleep while boosting skin’s moisture content and reducing the appearance of visible fine lines and wrinkles. Non-irritating. Dermatologist and Allergy tested.
MADE WITHOUT PARABENS, PETROLEUM, PHTHALATES, SILICONES, SULFATES, UREAS, ARTIFICIAL FRAGRANCES, ARTIFICIAL COLORS

MyCHELLE PROTECT Replenishing Solar Defense Body Lotion SPF 50
PRICE: $32.99
SHOP: @amazon
Hydrating, 100% Zinc Oxide protection to help prevent premature aging while helping to re-establish essential moisture balance. UVA/UVB broad-spectrum protection. WATER RESISTANT for 80 minutes.
DOES NOT CONTAIN: Retinyl Palmitate or chemical UV absorbers including Octinoxate, Octisalate, Oxybenzone or PABA.
MADE WITHOUT PARABENS, PETROLEUM, PHTHALATES, SILICONES, SULFATES, UREAS, ARTIFICIAL FRAGRANCES, AND ARTIFICIAL COLORS

These next two Clean Beauty Brands are targeted and potent. We’re loving how each brand has really built its own niche in the evolving clean beauty bubble.

LOOK Organics aims to change the way people look at their everyday products, their bodies, and the world. We ❤️ this oil-based skincare brand that works to balance skin effectively without any harsh chemicals or additives. 
Brand Philosophy:
We are setting ourselves apart by raising awareness with our standards.
We want to be as transparent as possible and make it effortless for you to recognize what’s genuinely in our products.
We are looking to make the world a better place, and it’s starting with our products.
Making the world a better place seems like an almost impossible task, but we want to remind you – we are all consumers. The products you choose to spend money on and the companies you choose to support can truly impact the world. Harsh chemicals in conventional personal care products are not only harmful to our skin, but conventional agriculture also threatens almost all of our ecosystems. We choose to support organic farming because it works in a way that conserves and builds soil health and replenishes natural ecosystems for cleaner water and air – all without toxic chemical residues. We are doing our best to nourish ecosystems in nature, and that includes our own. Together, we can change the world and make it a better place. 
Certified Organic, Ethically and Locally Sourced Canadian Ingredients, Cruelty-Free, Eco-Conscious Packaging, Vegan, No Synthetic Fragrances/Dyes, Ingredient Transparency. 

Best Selling Products:

LOOK Organics Restore
PRICE: $30
SHOP: @LookOrganics.com
An oil-based moisture barrier balm that is packed with high amounts of snow mushroom (tremella extract), which works to lock in moisture, supports the skin barrier, with immense hydrating capabilities.
Suitable for all skin types, including sensitive.  

LOOK Organics Bioactive Complex
PRICE: $62
SHOP: @LookOrganics.com
This all-in-one hydrating cleanser, serum, and moisturizer with over 200 bioactive compounds. Works to repair oxidative damage, promote the formation of collagen, and deeply purify and hydrate the skin.

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Namesake Skincare took two years to formulate with a mom (dermatologist) and daughter team who were looking for a multi-tasking cream that was clean, gentle, and simple to use for melanin-rich skin. The outcome is a smoothing, lifting, and brightening, 3-1 moisturizer that is so silky, that you want to bath in it. 
Brand Philosophy: We use ingredients that are gentle enough for ultra-reactive skin, our ingredients work without introducing irritation. Built with simplicity in mind, holding space for the importance of a skincare routine, while achieving effectiveness in as few steps as possible. Dermatologist-designed and rooted in the knowledge of experts
How it Works: Polyhydroxy acids gently exfoliate for a smoother, brighter complexion
Butterfly Bush stem cells help to promote a more even skin tone and strengthen the skin barrier
Rosehip oil is an antioxidant that also acts as an anti-inflammatory to help soothe and nourish the skin-Cruelty-Free-Sustainable Packaging

Namesake The Daily Moisturizer
PRICE: $60
SHOP: @namesakeskincare.com
Exfoliation meets hydration with The Daily Moisturizer — it gently exfoliates while simultaneously helping to plump, brighten, and even skin tone. The cream showcases powerful clinically tested ingredients has been through irritation testing and are dermatologist-approved.
Key Ingredients: Polyhydroxy Acids gently sloth away dead skin cells resulting in a smoother, brighter complexion. Rosehip oil is rich in essential fatty acids and antioxidants, which are integral for tissue and cell regeneration in the skin. Butterfly Bush plant stem cells help to promote a more even skin tone and strengthen the skin barrier.

And just to let you know how popular clean beauty is becoming, we’re even seeing iconic brands like Merle Norman start to reformulate and design products to fit the demands of its consumers. When you see a 91-year-old beauty brand change things up, you realize it’s time to possibly clean up your own y6beauty routine at home too.
Merle Norman Cosmetics announced its FIRST foray into the world of clean skincare in September 2021 with the introduction of NEW Aqua Bliss, a 97% natural, plant-based moisturizer that provides superior barrier protection and time-released hydration that lasts up to eight hours. The brand’s new clean formulation approach will continue to evolve as new science and data is available.

Merle Norman Aqua Bliss
PRICE: $37.00
SHOP: @MerleNorman.com and Merle Norman Studios
Meticulously formulated with Jojoba, Soy, Olive, and Vitamin E oils, Aqua Bliss helps strengthen the skin’s natural moisture barrier and prevents the water-loss that can lead to dryness, fine lines, and discomfort. It also contains sugar-derived Aquaxyl, which is clinically proven to provide time-released hydration and plump the skin for a visibly hydrated, softer, and smoother complexion. Additionally, antioxidant-rich Lavender Flower Powder and a Gingko Biloba derivative help calm red, visibly stressed-out skin to keep it petal soft all year round.• Merle Norman Cosmetics is a global, family-owned, 91 year old, prestige brand acclaimed for pioneering the “try before you buy” philosophy, as well as creating innovative and high-quality color cosmetics and skincare products that allow consumers to express their best selves.