Our last stop on the clean beauty tour is today in Seattle on New Day Northwest. Seattle loves all things clean and sustainable, so we are excited to share some new products from the tried and true and new brands that are setting new standards.

Starting off with the OG of Clean Beauty:

MyCHELLE Dermaceuticals
The OG of Clean Beauty, MyCHELLE has been a leader of the clean skincare movement for over 20 years now. The brand is extensive with a motto of Honesty, Transparency, and Authenticity. Founded in 2000 in Colorado, MyCHELLE is the original innovator of clean skincare. 

Brand philosophy:
Since day one, we have worked to be positive and active agents of change in the world by making highly effective products that are inspired by nature. We continue to lead in creating effective, Eco-friendly products that are science-driven and help to get real results for all skin types. We are committed to full transparency around our ingredients. We promise powerful, effective products that make you look good, created by a mission-driven company that you can feel good about supporting. Because we care about you, our furry friends, and our planet, we do our best to go above and beyond. We are proud to be a founding member of the Environmental Working Group’s “Verified for Your Health” program, a PETA certified cruelty-free company and certified by Leaping Bunny. And, YES, we’ve been making reef-safe sun care for over a decade!
Proudly all MyCHELLE products are Vegetarian, Cruelty-free, and Free of Phthalates, Parabens, Petroleum, Sulfates, Ureas, Artificial Fragrances, and Colors.

The USE ALL OVER and so clean you can even eat it!

LANOLIPS – CLEAN BEAUTY BRAND
My first experience with LANO happened while nursing my son. I was looking for something so pure to apply that my son was safe to consume if there was residue left behind. I ended up using the Multipurpose Superbalm EVERYWHERE, and I cannot tell you how many people I have hooked on this incredible brand! 

Brand Philosophy:
Lanolips is a clean Australian beauty brand that believes that nature provides us with the most powerful ingredients of all – and that a short ingredients list is a good ingredients list. Lanolips lists each and every ingredient and its natural percentage on the packaging of all products. Each of their products starts with their ultra-medical grade lanolin, which is 3x purer than medical grade lanolin and hypoallergenic. Lanolin naturally occurs in sheep’s wool and Lanolip’s lanolin is humanely sourced from Australian sheep farmers and works to mimic the skin’s own oils for the most natural hydration. Lanolips offers a safer, more effective, and 100% natural alternative to common petroleum-based balms. 
No petrolatum. No parabens. No artificial fragrance. No mineral oil. No sulfates. No PEGs. No animal cruelty. No more dry skin.

Babo Botanicals
Another brand I discovered as a new momma is Babo. The brand sent me a sweet gift after Ace was born, and I’ve been hooked ever since. When they say that their products are designed for the whole family, they mean it. I use the body washes and lotions on both of us. The brand is pure and simply couldn’t be more eco-friendly.
Brand Philosophy:
Founded in 2010, Babo Botanicals is passionate about sustainable agriculture and product formulation, using natural ingredients that are safe for people and the planet. Rich in botanical and mineral-based ingredients, Babo Botanicals is committed to providing formulas that deliver effective results with active ingredients from nature. Gentle enough for the entire family, Babo Botanicals’ range of high-quality personal care products includes sun care, hair care, body care, and beyond. 
 The brand was founded by a mother on a mission to create gentle and effective plant-based solutions—she combined the knowledge she gained from working in product formulation with her passion for sustainable agriculture and the brand was born from ingredients she found in her garden. Today, the brand partners with sustainable farmers around the world to source their natural ingredients.
Babo Botanicals is proud to be B Corp, Leaping Bunny Certified, and PETA Animal Test-Free certified. Babo continues its work with the Environmental Working Group (EWG) and is made here in the USA. 

Newbies that are reinventing and keeping it clean while giving back! 

LIGHTWATER
This gorgeous small batch brand wants to change how you apply skincare and eliminate all those bottles. 
Brand Philosophy: Good-bye double-dip jars, hello fresh daily doses. Our 100% fresh active ingredients deliver optimum efficacy, and our clean, microbiome-friendly formulations are ideal for all skin. The end result? Skin is balanced, nourished, and healthy. It’s beyond skin care. It’s skin nutrition. We take a comprehensive and thoughtful approach to our packaging by reducing, reusing, and recycling. Our daily doses reduce resources and are fully recyclable.  Flexible packaging requires 35% to 75% less material than rigid packaging does and utilizes fewer resources – such as water and energy – during production and transportation, reducing carbon footprint. Plus, while bottles and tubes utilize a mixture of materials (i.e., lid, dispenser, pump) which can impair recyclability, our daily doses are fully recyclable. We provide complimentary shipping to ensure they’re recycled through our recycling partner. Our resealable pouches are 60% compostable, breaking down naturally within 12 weeks. The remainder oxo-degrades over 5-10 years vs. the estimated 1,000 years for normal plastic. We utilize plant-based components that absorb greenhouse gas CO2 through natural plant respiration and reduce the use of finite fossil fuel and mineral resources. We are constantly in search of even more eco-friendly options.

TWICE
Until I met TWICE, clean toothpaste brands never really delivered a bright smile for me. This new oral wellness brand does much more than just brighten your smile. All the products are plant-based and actually really, really work. The brand goes beyond just being plant-based and has a wonderfully clean footprint. But really, that whitening pen really really works! 
Brand Philosophy:
TWICE, originally co-founded by Grammy award-winning music icon and humanitarian Lenny Kravitz and brothers Julian and Cody Levine in 2018, continues to redefine the future of the oral care category with its new brand identity and innovative suite of Oral Wellness Toothpaste, Floss, Whitening Pen, and Immunity Rinse products formulated with super ingredients and plant-based cleansers to offer maximum freshness and address the connection between the mouth microbiome and overall health throughout the entire body. Developed, tested, and engineered from TWICE’s mission to empower more people to smile both inside and out, the line features new vibrant yellow product packaging evoking the positive energy and brightness beaming from a healthy individual’s smile. “I believe that oral wellness impacts not only our overall health and wellbeing but how we show up in the world. We started TWICE in response to the disparaging state of dental care in the marginalized communities both domestically and abroad, which laid the foundation for a greater mission to spread love and the power of a smile to every single person on the planet,” said Co-Founder and Chief Creative Officer Lenny Kravitz. “TWICE is an essential part of balancing the mouth, body, and soul, and the company provides free dentistry to people without access to care around the world.”