Category: Fashion

  • Beloved and Award-Winning Products That Work on Daytime Chicago

    Beloved and Award-Winning Products That Work on Daytime Chicago

    Have you ever been swayed by an influencer selling a must-have product only to be disappointed once you get it home? We’ve all been there—something that seemed perfect online but ends up falling flat in reality. Please don’t settle for less than you deserve. Today, we head back to Daytime Chicago to share some summer products that are highly reviewed, tested, and award-winning. 

    If you know, you know…very few products do as much as this CC cream does. Year after year it wins awards and continues to be the #1 selling. Does it work? You bet it does, and so many shades to choose from. 

    IT Cosmetics CC+ Cream with SPF 50+
    PRICE: $47.00
    SHOP: @ULTA
    This award-winning color-correcting cream delivers 7 products in one, including your full-coverage foundation, hydrating anti-aging serum, and SPF 50+ sunscreen. This skin-loving full-coverage foundation is formulated with skincare ingredients such as hyaluronic acid, niacinamide, and vitamin E to instantly camouflage the look of skin imperfections like acne scarring, wrinkles, redness, dark circles, large pores and uneven skin tone for flawless-looking natural coverage! IT Cosmetics CC+ Cream is the #1 SPF Foundation in the US.

    The reviews for this next product are so love-filled. 
    These little masks stay perfectly in place and literally transform the skin underneath after each use. BRAVA, Molly Simms. 

    YSE Beauty The Overachiever Eye Masks
    PRICE: $36.00
    SHOP: @www.ysebeauty.com
    Our latest ritual is designed with your busy lifestyle in mind. These small but mighty must-haves deliver an instant cooling effect to the eyes with no-slip, hydrogel technology that comfortably grips the skin. Packed with powerhouse ingredients like Vitamin C, Peptides, and Allantoin, these masks brighten dark circles, reduce puffiness, smooth fine lines, and minimize the appearance of crow’s feet. Made to be worn anywhere, anytime, six pairs per box.

    When you launch a product in Spring, and it wins a coveted beauty award mere months later, you know you have a good product. Plus, it’s super affordable and smells so good. 

    V&Co. Beauty Wavy Hair + Peptide
    PRICE: $8.00
    SHOP: @target
    V&Co. Beauty is the new leader in peptide-infused hair care, launching this spring and already winning a Marie Claire beauty award! V&Co. Beauty is all about embracing your natural beauty and your natural hair type to be the true authentic you. This one-of-a-kind collection caters to the needs of all hair types to level up every routine – from Curly and Wavy to Straight and Thickening options. V&Co.’s unique Proprietary Peptide Blend features peptides, amino acids, proteins, and vitamins – penetrating deep within the hair follicles to boost hydration & strength as well as increase volume & shine. All the products are free of sulfates and parabens and are cruelty-free, vegan, and color-safe. V&Co. Beauty Shampoos & Conditioners are available at Target, Walmart, & Amazon for around $8 each.

    Everyone claims comfort and style when it comes to promoting shoes, but LAMO actually seems to be delivering on-trend styles with comfort as a priority. The online reviews are fabulous.

    LAMO Tiki in Coral
    PRICE: $59.99
    SHOP: @lamofootwear.com
    LâMO is a brand known for exceptional footwear since 1995 and has launched their new spring and summer collection that includes stylish sneakers and sandals. The Tiki Sandal is more than just a fashion statement; it’s a commitment to comfort. Experience the innovative LâMO-LITE® collection, ensuring 30 days of unparalleled comfort. The Jane platform clog is made with premium suede, with easy slip-on construction, stylish detail on the collar, premium faux fur lining, OrthoLite® foam footbed, and a sturdy Rubberlon TPR outsole. It’s perfect for indoor and outdoor wear!

    Last but not least, the #1 selling product with over 96k+ reviews is Snail Mucin. 

    COSRX Snail Mucin Essence
    PRICE: $12.99
    SHOP: @amazon The Real Snail Essence: Formulated with 96.3% Snail Secretion Filtrate, this essence repairs and rejuvenates the skin from dryness and aging. It improves skin vitality by reducing dehydrated skin.

  • Summer Glow Up from Florida

    Summer Glow Up from Florida

    Florida summers are hot and sticky, and they can really take a toll on your glam and overall energy. Not a worry, because we’ve got everything from perky hydration to products that hold back your summer slouch.

    Are you tired of the heat slump? We found these clean energy packets that you can easily pop into your purse. 
    Why did we pick these? Natural energy sourced from Yerba Mate and Green Tea keeps you clear of spikes, and the taste is incredible. Oh, and it’s loaded with immune boosters. YES! YES!

    Plexus Worldwide
    PRICE: $41.00
    SHOP: @plexusworldwide.com
    Plexus Active™ Peach Mango is a clean, energy-supporting supplement that’s perfect for summer as it helps you power through your day. Active is formulated with green tea and Yerba maté to provide a natural source of caffeine for energy* With a refreshing Peach Mango flavor that tastes great, experience immune function support, enhanced performance, less tiredness and fatigue, and mental alertness in each sip.*

    Are you seeing that crepey skin all over your face but scared of retinol?
     Photosensitivity shouldn’t hold you back from fresh cellular turnover on your face, baby. This alternative is your new skin BFF. 

    DefenAge BioSerum
    PRICE: $198
    SHOP: @defenage.com
    DefenAge BioSerum (8 serums in 1 bottle) is your anti-photosensitivity alternative, perfect for summer and all skin tones and types. It delivers all of the benefits of retinol (skin rejuvenation, boosting brightness, epidermal thickness, and cell turnover) without any of the side effects or sensitivity. Clinically proven and study-backed, DefenAge works by activating the dormant LGR6+ stem cells in the body to create fresh new skin without wounding existing skin. The key ingredient, Age-Repair Defensins, naturally activates these stem cells to target global signs of aging, such as visible pores, wrinkles, loss of firmness, texture, clarity, and more.

    Wavy, big hair is the new trend of the season, but is all that fluffing drying it out?
    This new hair care product utilizes peptide technology to build big, wavy, healthy hair. 

    V&Co. Beauty Wavy Hair + Peptide
    PRICE: $8.00
    SHOP: @target
    V&Co. Beauty is the new leader in peptide-infused hair care, having launched this spring and already winning a Marie Claire beauty award! V&Co. Beauty is all about embracing your natural beauty and your natural hair type to be the true authentic you. This one-of-a-kind collection caters to the needs of all hair types to level up every routine – from Curly and Wavy to Straight and Thickening options. V&Co.’s unique Proprietary Peptide Blend features peptides, amino acids, proteins, and vitamins – penetrating deep within the hair follicles to boost hydration & strength as well as increase volume & shine. All the products are free of sulfates and parabens and are cruelty-free, vegan, and color-safe. V&Co. Beauty Shampoos & Conditioners are available at Target, Walmart, & Amazon for around $8 each. 

    And my new favorite eye product is so good.
    These little masks stay perfectly in place and literally transform the skin underneath after each use. BRAVA, Molly Simms. 

    YSE Beauty The Overachiever Eye Masks
    PRICE: $36.00
    SHOP: @www.ysebeauty.com
    Our latest ritual is designed with your busy lifestyle in mind. These small but mighty must-haves deliver an instant cooling effect to the eyes with no-slip, hydrogel technology that comfortably grips the skin. Packed with powerhouse ingredients like Vitamin C, Peptides, and Allantoin, these masks brighten dark circles, reduce puffiness, smooth fine lines, and minimize the appearance of crow’s feet. Made to be worn – anywhere, anytime. Six pairs per box.

    SPF for the whole family, and this is just so elegant! 
    And it actually works in the Florida sun.

    Fig.1 Mineral Sunscreen SPF50
    PRICE: $36.00
    SHOP:@fig-1.co
    Cosmetically Elegant: It melts easily into the skin without a white cast, providing an invisible, lightweight, and hydrating finish on all skin types and tones. It is ideal for daily use and works well under makeup. High Protection: This SPF 50 sunscreen, featuring almost 20% zinc oxide, offers broad-spectrum protection and is safe for children and those pregnant or nursing. About Fig.1 BeautyHigh-quality derm-developed skincare that’s priced for daily use – $42 and under on its core collection – and delivers results.

    Summer and Taylor have us all sitting up straight!
    We’ve heard about this brand as a Taylor Swift go-to for her extensive Era’s tour rehearsals, but did you know Forme is available to all of us? Yes, the science-backed/posture-correcting performance apparel is meant for all.

    Forme Power Bra
    PRICE: $188
    SHOP: @forme.science
    The Power Bra by Forme® is an FDA-registered functional posture-correcting bra designed to immediately improve your body alignment for lifestyle and daily function. The Forme bra is engineered to activate and support key muscle groups, helping guide the body into proper alignment naturally, without any discomfort. Our best-selling lifestyle improvement posture bra has patented technology consisting of 6 varied tension fabrics and 8 powerful double-fabric panels. The FormeTech® construct transforms your body to develop muscle memory and biofeedback, allowing you to run, sit, stand, travel, and sleep with great posture and recover quickly without conscious effort. Using muscle memory engagement and proprioception training technology, Forme keeps your shoulders back and down, training your body’s muscles to stay aligned. An innovative solution for enhanced performance and easier recovery. Designed by an orthopedic surgeon to help his mother battle poor posture and compressed lungs from cancer, Forme® will transform your whole body alignment, giving you posture that allows you to perform, think, and live at your highest potential.

    And if you haven’t met Oka-B, you need to. These shoes are literally popping up EVERYWHERE! 

    Oka-B Shoes
    SHOP: @oka-b.com
    Oka-B is a footwear brand designed for women based on the belief that good health starts from the foot up. Some of the brand’s most loved features include arch support, slip resistance, non-marking, and easy cleaning. All Oka-B products are made with love in their factory in Buford, Georgia, wusingvegan bio-based material Mmadein the USA. Unlike traditional disposable flip-flops, they are built to last and be enjoyed season after season.

    Today’s segment on Suncoast View
    Stopping by Tampa Bay Morning Blend

  • American-Made Brands That Keep You Looking Glam

    American-Made Brands That Keep You Looking Glam

    Today on Daytime Chicago, we featured some of our favorite American-made brands that keep you looking and feeling glam during July.

    We’ve featured this potent, clean skincare brand on the show before, and you loved it then. But, did you know it’s made here in the USA? We ❤️ PURDORI, and this eye cream is magic 🦄

    Purdori Nourishing Eye Cream
    PRICE: $73.00
    SHOP: @purdori.com
    The skin around your eyes is particularly delicate and enjoys a little extra nurturing. Rich Nourishing Eye Cream reduces the appearance of fine lines and wrinkles. Provides an intense nourishing that surpasses regular skin care routines. Daily under-eye wrinkle cream can be used in combination with all other Purdori face care products. Absorbs quickly and can be applied immediately prior to putting on your make-up.


    Badger Sunscreen is so good. Not only does it have a formulation for every age in your household, but it also covers every activity you’d need protection for. And the cleanest, reef-safe SPF you can find.

    BADGER Mineral Sunscreens
    PRICE: $15.99 – $23.99
    SHOP: @amazon
    All sunscreens are made in the U.S.A. with mineral zinc oxide (the safest active ingredient) and in a custom manufacturing facility 100% powered by solar energy to reduce carbon footprint. Sunscreens are safer for coral reefs (chemical-free), water resistant for 40-80 minutes, hypoallergenic, cruelty-free, and gluten-free. Women-owned, second-generation leadership, and located in the small town of Gilsum, NH, since its founding in 1995.

    Imagine gathering all the best skincare science from around the world and cultivating a brand that is made in Carlsbad, California. Defenage has literally changed the way we look at aging and the regenerative aspects of our skin. And it’s made right here in the USA.


    Defenage Skincare 150K Hair Follicle Serum

    PRICE: $197.00
    SHOP: @defenage.com
    The DefenAge 150K Hair Follicle Serum works by revitalizing the environment surrounding the hair follicles, creating an optimal ecosystem to help the follicles to flourish.

    We love Oka-B for their shoes and sustainable aspects, but have you seen the new Tori bag? She’s so fabulous. Made from recycled materials. Super versatile. AND made her in the USA! She’s perfect for your 4th festivities 🏝️

    Oka-B Tori Everywhere Tote Bag
    SHOP: @oka-b.com
    Meet Tori! We call it the Everywhere Tote because that’s where it’s best used—everywhere! It’s perfect for the beach, poolside, the classroom, tailgating, soccer games, and more. Oka-B is a footwear brand designed for women and created based on the belief that good health starts from the foot up. The brand’s most-loved features include arch support, slip resistance, non-marking, and easy cleaning. All Oka-B products are made with love in their factory in Buford, Georgia, using vegan bio-based material made in the USA. Unlike traditional disposable flip-flops, they are built to last and be enjoyed season after season.

  • Best Mother’s Day Gifts on Daytime

    Best Mother’s Day Gifts on Daytime

    With Mother’s Day just around the corner, it’s the perfect time to show your love with glam gifts. We head back to Chicago and visit Daytime to share our top picks for spoiling mom on this special day. From LUXE devices to the perfect last-minute Gift Card, we’ve got ideas to help you say “I love you” in the most stylish way possible!

    Get Mom A Stylist Without Breaking the Bank:
    The best part about Stitch Fix is that she gets to pick out what she likes. She won’t be forced to wear another sweater you got her out of mom-kindness. It’s also a perfect gift for a new mom still navigating her body after a baby. There’s nothing like a stylist’s help with that. 

    @stitchfix.com
    Mother’s Day is right around the corner, and a gift card to Stitch Fix is the perfect way to help mom feel her best and level up her wardrobe with her own personal stylist! We know moms are always so busy taking care of everyone that they often forget to prioritize their own needs. Stitch Fix is the perfect gift to help remind mom to treat herself! It’s an online personalized styling service that blends the human touch of expert stylists with data science, making it simple for mom to discover confidence-boosting items that match her unique style, size, and budget preferences. Stitch Fix has dedicated M.O.M. (Milestones of Motherhood) Stylists who are specially trained to help moms discover items that suit their unique needs—from honing their style while navigating the physical realities of motherhood to discovering confidence-boosting items best suited for life postpartum. The Fix is filled with five curated pieces to try on from the comfort of home, which is perfect for busy moms. Shipping & returns are always free, and no subscription is required. Purchase a gift card online by visiting www.stitchfix.com.

    ALSO Great for a NEW Mommy and Under $15!
    I always praise Lano, but when they sent me all the new products to play with, it made me reflect on how much I leaned on their products and a new mom. If you’re looking for something under $15 or something safe for a new mom when kissing her LOs, this is a great find. I genuinely love this brand. 

    Lanolips 101 Ointment Multi-Balm
    PRICE: $13.50
    SHOP: @ulta.com
    Give or gift any mom with a ‘treat’ this Mother’s Day with our delicious flavored lip balms. Using the richest, pure lanolin with vitamin E & all-natural flavor, this balm penetrates and locks in moisture, glazing the lips in hydration. Lanolips ultra-pure grade Aussie lanolin-based balms offer a safe, more effective & 100% natural alternative to common petroleum-based balms. Lips are drenched in hydration, as lanolin mimics the skin’s natural oils for ultra-soft, smooth lips.

    GLAM MOM:
    Give Her the Trendy Beauty Device:
    It’s all over the TOK, and chances are she wants it but has prioritized other things as moms do. 

    DERMAFLASH LUXE+
    PRICE: $199
    SHOP: @Ulta
    LUXE+ is an at-home dermaplaning tool that safely and gently removes vellus hair and dead skin cells, while removing the barrier to product penetration. This anti-aging magic wand also creates a flawless canvas for makeup. DERMAFLASH has provided women everywhere with a safe and effective modality to remove vellus hair and improve the tone, texture, and appearance of their skin. The LUXE+ revolutionized the skincare industry by inventing an entirely new category in beauty: Sonic Dermaplaning. DERMAFLASH’s breakthrough invention allowed anyone to safely dermaplane at home—and gave skincare professionals a safer, more advanced alternative to old-fashioned scalpel blades.

    Makeup Mom:
    If your mom wears makeup, she knows very much who Laura Geller is and loves her cosmetics. These gift sets are so good and such a great deal. Obsessed with the Endless Eyes Kit! 

    Laura Geller Endless Eyes Kit
    PRICE: $49.00
    SHOP: @laurageller.com
    Laura Geller Beauty was founded in 1997 by makeup artist Laura Geller. The brand’s fool-proof easy-to-use makeup is well-known for its remarkable ability to flatter and enhance mature skin. The Endless Eyes kit is the perfect gift choice because it provides a variety of beauty essentials that can effortlessly enhance any mother’s everyday look. With its combination of the long-lasting Baked Eyeshadow Quad, the rich Kajal Longwear Eyeliner, and the bold Kajal Longwear Mascara, this collection offers versatility and convenience. Mothers often prioritize efficiency and simplicity in their daily routines, and this collection caters to those needs, offering products that are easy to apply and long-lasting.

    No Fuss Mom:
    And if you’re heading for a Target run to pick up a card, I swear by this DIY pedicure file. It feels so good but really works. It’s also a quick and easy buy if you’re, eh em…last minute like me. 

    Amopé® Pedi Perfect® Electronic Foot File
    PRICE: $20.49
    SHOP: @Target
    Amopé Pedi Perfect® Electronic Foot File is the ultimate pedicure tool for a foot spa experience at home. This electronic device safely and effectively removes thick and hard skin with micro-abrasive particles made with exfoliating diamond crystals. Quickly, safely, and effortlessly reveals beautifully smooth and touchably soft feet after just one use.

  • SPRING 2024 Trends on Daytime Chicago

    SPRING 2024 Trends on Daytime Chicago

    Oh yeah, we see you, spring, gently nudging your way into our tired, winter souls. This season’s beauty trends are a nod to some of the past. Bright cheeks and bows are back but less bold. Red light still dominates the beauty tech world, and skin is in, baby. We are back on Daytime Chicago to share the glam and show us some of her favorites for the season. 

    Red-light therapy is still all the rage for boosting mood and collagen at home.
    This mask still tops our list because it’s fast, durable, cordless, and breathable. 

    HigherDOSE offers a 15% discount when you use code WGN15 at checkout.

    HigherDOSE Red Light Face Mask
    PRICE:$349
    SHOP: @higherdose.com
    Lauren Berlingeri and Katie Kaps, entrepreneurs and biohackers, founded HigherDOSE in 2016. HigherDOSE launched its first at-home product in 2017: The coveted Infrared Sauna Blanket, which garnered explosive success and ignited the creation of more at-home devices. Natural sunlight affects various bodily functions, including skin health, energy levels, and recovery processes. Insufficient exposure can result in reduced energy, inflammation, poor sleep, and compromised recovery. HigherDOSE’s Red Light Face Mask replicates the rejuvenating effects of sunlight without harmful UV rays. Its red and near-infrared wavelengths stimulate collagen production, diminish fine lines and wrinkles, promote cell regeneration, and enhance radiance, delivering a noticeable glow in just 10 minutes. The mask’s design prioritizes functionality, featuring an extra head strap and functional eye holes, allowing users to multitask while enjoying its benefits during activities like yoga, working out, or walking around. Beloved by Gwyneth Paltrow, Amy Schumer, Nikki Reed, and Katy Perry.

    SKIN IS IN: 
    And who doesn’t love a hybrid product? This mineral face lotion is designed for all skin tones (we don’t know how they did it) and types, even the most sensitive. The final result leaves a lightweight, dewy glow and has SPF 35. 

    Eucerin Tinted Sensitive Mineral Face Lotion SPF 35
    PRICE: $15.00
    SHOP: @Target
    Formulated with 5 AOX Shield™ (an advanced antioxidant complex), Eucerin Sun Sensitive Tinted Mineral Face Lotion provides daily mineral sun protection for the face with a sheer, universal tint that blends seamlessly into all skin tones. Eucerin offers skincare products made specifically for different  skin different types and needs – so you can truly customize your skincare routine with products that reset standards for skincare. Lightweight, non-greasy formula dries quickly with an invisible finish. Innovative skincare formulas backed by science that provide lasting skin benefits – not just immediate relief but long-lasting results. Eucerin empowers everyone to grow their skincare know-how and make informed choices customized to their individual skincare routines. Eucerin rises above expectations.

    BLUSH IS GLAZED:
    Blush is back for an encore this Spring but less of a statement. Translucent and dewy cream formulas are now called glazes, and these from Tarte were resurrected for a limited time.  

    TARTE Cheek Stain
    PRICE: $32
    SHOP: @tartecosmetics.com
    The stain that started it all! Our very 1st product is making an iconic return, following thousands of requests from our tartelettes.

    Cream-based EVERYTHING:
    These eyeshadow sticks are CTZN’s favorite. 

    CTZN Eye Elements Eyeshadow Stick
    PRICE: $30
    SHOP: @nordstrom.com
    What it is: A versatile dual-ended, neutral eyeshadow stick that takes you from day to night with ease.

    BOWS and Big Hair: 
    Big hair is back in style, but thank goodness the bows people are wearing in their hair are getting less poofy.

    Hair Bow Clips
    PRICE: $5.88
    SHOP: @amazon

  • FALL 2023 Trends on Daytime TV

    FALL 2023 Trends on Daytime TV

    Since January, I’ve been hitting events showcasing foods, fashion, and beauty “on trend” for FALL 2023. Here is what stood out. 

    Food:
    Cow’s, soy, almond, and oat milk are now yesterday’s news. We’ve got a new creamy and super yummy alternative with Macadamia Milk. 

    Milkadamia
    PRICE: $5.49 to $6.49
    SHOP: @WholeFoods
    Celebrate the coziness of Fall with Milkadamia’s deliciously made, regeneratively farmed macadamia nut milk. Only the highest quality raw, not roasted, macadamia nuts create Milkadamia’s smooth taste and milky creaminess. It’s the tastiest choice for your coffee, breakfast cereal, or superfood smoothie. You can even cook with Milkadamia this holiday season! Sweet and Savory recipes LOVE Milkadamia milks. Stir it into soup or add it to your favorite baked fall treat. It’s dairy free, soy free, GMO free, and gluten free!

    It used to be LOW CARB; now it’s LOW CARBON. 
    Meatless is still the it girl of these events, and jerky seems to be the most authentic snack of 2023. Ironically, this brand has been around for a while but is still top of the list for taste and texture.

     

    Louisville Smoky Carolina BBQ – Vegan Jerky
    PRICE: $7.50
    SHOP: @wholefoods
    The nostalgic BBQ flavor in our smoky Carolina jerky comes from the sweet and smoky goodness of authentic Carolina mustard bbq.  Our sauciest recipe yet is lip-smackingly awesome and impossible to put down.

    Beauty:
    There are so many makeup trends it’s hard to keep track for Fall. You can’t nail down one style that is more relevant than another.TikTok has really just shuffled up everything, but we can tell you clean is still supreme and also GLOSS! Layer some gorgeous gloss over that lipliner!

    Theraderm Anti-Aging Lip Complex
    PRICE: $35.00
    SHOP: @amazon.com
    This daily lip treatment contains a peptide designed to reduce the appearance of wrinkles around lips, while Atelcollagen increases lip volume without unpleasant stinging. Infused with soothing avocado oil and vitamin E, this product helps hydrate and rejuvenate for smooth, luscious lips.
    *Helps reduce the appearance of lip bleed lines
    *Clinically tested and proven to increase lip volume
    *Enhances the effects of professional dermal fillers
    *Aids in the prevention of lipstick feathering
    *Active Ingredients: Palmitoyl oligopeptide (Peptide), Avocado Oil, Vitamin E
    *Does Not Contain: Parabens, Menthol, camphor or capsasin, Fragrances, Gluten, Never tested on animals

    Dark Spot remedies are trending globally in skincare. We took a deep dive into a few brands, and one topped our list and many editors, too. Fall is the season to banish dark spots, and “boosters” are the new way to play!

    Protéger Get Even Booster
    PRICE: $52.00
    SHOP: @protegerdaily.com
    Hyperpigmentation and dark spots are a common skincare concern in the fall after spending time in the sun all summer long
    Protéger’s Get Even Booster is a great addition to your fall skincare routine
    It’s a targeted treatment serum that fades hyperpigmentation, like dark spots, sun damage. It also brightens skin and refines the appearance of pore size.
    It’s formulated with salicylic acid, spinach leaf extract, aloe leaf juice, glycerin, and kiwi fruit water. Protéger products are designed to be used from head to toe, so you can also apply it to your décolletage, the back of your hands, or any area that was exposed to sun this summer.

    Fashion and Accessories:
    Watches are everything for 2023, but Fall has really inspired some fabulous collaborations. We are obsessed with these by Jacquie Aiche and Timex. 

    JacquieAiche X Timex Intuition Collection
    PRICE: $350
    SHOP: @timex.com
    The new Jacquie Aiche – Intuition Collection will take you on a magical journey of self-discovery through style and sophistication. Embellished with Turquoise, Goldstone, and Mother of Pearl, each timepiece in this collection serves as an alluring guide, reminding you to trust your intuition and appreciate every moment in life. Use that inner voice to embrace your time to shine! 

    We’re seeing waistlines lower in fashion; baggy is the new skinny. Neutrals and winter whites are the season’s colors, and satin and foils are the texture. We love these gold boots. They’re on sale now @ DSW!

    Madden Girl Chantele Boot for DSW
    PRICE: $79.99
    SHOP: @DSW
    Make a stylish statement in the Chantele boot from Madden Girl. This pair features a sleek heel, a pointed toe, and a bright hue. 

  • Trending for ALL AGES in Seattle

    Trending for ALL AGES in Seattle

    As Gen Xers reach middle age, there’s a growing investment in creating products tailored to this solution-seeking consumer. For fall, trends are shifting towards comfort, balance, and preserving youth, which ironically is also a priority for the Gen Y and Z community. Fragrance is back, and we’re seeing major upgrades to rain boots and lipgloss. Skincare is more sensitive and smarter, and menopause has taken over supplements. We head back to Seattle and the set of New Day Northwest to share some insight on what products are trending from Gen X to Z.

    Gen X ers wore a lot of cologne and perfume back in the day; a lot of it was UNISEX. Then everything simmered out with millennials and fine fragrance. Well, I don’t know if you’ve gotten a sniff, but fragrance is back. According to the top perfume hub in Seattle, A.K.A Macys, this scent designed for men still leads sales. It’s fresh, light, and popular with all ages and genders. 

    Tommy Bahama Maritime
    PRICE: $84.00
    SHOP: @Macys
    Drawing inspiration from the pleasure of sailing, MARITIME is an ode to the dynamism and power of the sea. A fresh, invigorating fragrance for the spirited explorer, this fragrance blends aromatic botanicals with intriguing complexity for a scent that evokes warm trade winds over crystal-clear waters. Tommy Bahama Maritime is an invigorating scent that layers herbaceous notes over sandalwood, musk, moss, and ambergris. It’s an intriguing fragrance with a fresh, warm scent for the spirited explorer.

    Every decade, our skin takes on a new challenge, and I’ve never met anyone who has looked in the mirror and thought I wish I looked older after 30. Whether it’s hormonal acne or menopause, chances are you’ve used Cetaphil to aid your sensitive skin. Now, the brand has just launched its first-ever collection of anti-aging products. THEY ARE PHENOMENAL! 

    Cetaphil Healthy Renew Face Serum
    PRICE: $22.99
    SHOP: @Target
    Navigating physical signs of aging with sensitive skin can be a challenge, as common ingredients like Retinol can be too harsh for sensitive skin. This is why Cetaphil created their first anti-aging line, Healthy Renew. The entire line harnesses Retinol alternative, Purified Peptides, to deliver clinically proven results, helping to defend against visible signs of aging, while being gentle enough for sensitive skin. The Healthy Renew Face Serum absorbs quickly and visibly improves skin’s firmness, texture, and tone while boosting skin’s luminosity and hydrating for 24 hours.

    LIPGLOSS is here to stay for another season, with everyone from teens to grandmas rejoicing. Leave the lip oils to the youth (they have time to reapply all day), and if you’re 30 and up, look for a gloss with benefits. This clear gloss is soothing, lightweight, and helps reduce fine lines and wrinkles. OH, and it has a non-sting-y Atelcollagen complex to help lips firm and plump. Yep, it’s amazing. 

    Theraderm Lip Complex
    PRICE: $31.50
    SHOP: @Amazon
    This daily lip treatment contains a peptide designed to reduce the appearance of wrinkles around lips, while Atelcollagen increases lip volume without unpleasant stinging. Infused with soothing avocado oil and vitamin E, this product helps hydrate and rejuvenate for smooth, luscious lips.

    Shifting gears to fashion, we all love a fabulous rain boot, but these by Merry People are all the rage right now. They’re designed for an active lifestyle and built for an eco-minded consumer who prioritizes comfort and style. I mean, that covers any age. Even my 4-year-old. 

    Merry People Rain Boots (Bobbi style featured)
    PRICE: $129.95
    SHOP: @us.merrypeople.com

    The perfect everyday rain boot. The Bobbi seamlessly blends fashion and function with natural rubber and a neoprene lining. Our best-selling boots are designed for utmost comfort. Easy to dress up or down, wear from day to night, the Bobbi comes in a range of colors to match your style and individuality.


    And yes, last but not least, we’ve seen the growth of holistic health in everything from sleep gummies to hair vitamins over the years. The industry really made a shift in 2023, and thank goodness for us Gen Xers. Peri and Menopause products are now the fastest-growing investment in everything from skincare to supplements, and this brand has been leading the wave with safe and effective products since 2014. Plus, they are affordable. 

    pH-D® Feminine Health Holistic Menopause Support
    PRICE: $29.99
    SHOP: @amazon
    1.pH-D® Feminine Health Holistic Menopause Support is a holistic option to help women who are experiencing the uncomfortable symptoms that accompany menopause, including hot flashes, irritability, mood swings, and night sweats.
    2. pH-D® Feminine Health Holistic Menopause Support contains Black Cohosh to reduce vaginal dryness; Sage and Rhubarb Extract to help reduce night sweats, hot flashes, and mood swings; and CON-CRĒT® (concentrated creatine) and Rhodiola to promote cognitive function.
    3. Many women suffer through uncomfortable menopause symptoms with no relief – just one capsule of the pH-D® Feminine Health Holistic Menopause Support per day can help alleviate these symptoms.